For a long time, brands have been exploring ways to avoid new product failures and increase the success rate of "breaking through"—a common pain point in the industry. During the product launch phase, low seeding efficiency and imprecise traffic often make it difficult to capture consumer attention. In the explosive growth stage, the lack of refined operational methods hinders the ability to attract high-quality traffic and improve conversion rates effectively. However, some brands have successfully cracked the code to launching hit products on Douyin E-commerce: WonderLab focused on new product gift sets, generating over RMB 15 million in GMV for its new items; Xiaomi achieved over RMB 100 million in GMV within just 15 minutes during its new product launch event; Disney boosted sales of new products by 478% year-on-year during its anniversary campaign; Bosideng, through an interactive live session with celebrity Yang Zi, saw search GMV surge by 3590.6% month-on-month. Douyin E-commerce has compiled these success stories and introduced a practical four-step methodology: "Pre-launch Buzz, Launch Accelerator, Seeding Hooks, and Full-domain Activation." This approach offers brands a clear "instruction manual" to improve operational efficiency. WonderLab adopted a "focus on new products, activate omni-channel" strategy. By integrating search to connect...

On Douyin, short-form videos, live streaming, and search have become the three core engines driving business growth for merchants. Among these, douyin search ads, as a newly launched product, offer businesses a more comprehensive way to enhance their operational capabilities. This powerful tool helps merchants fully leverage platform traffic to achieve diverse marketing objectives, such as increasing foot traffic to physical stores, boosting voucher sales, growing their Douyin account follower base, and driving viewership for live streams. The operational logic of Douyin Ads search function is sophisticated. After a merchant places an ad through the巨量本地推 (Massive Local Push) platform, the system evaluates the ad against vast available inventory. It estimates click-through rate (CTR) and conversion rate (CVR) based on the merchant's bid. These factors, combined with the ad's relevance to the search query, contribute to an eCPM calculation used in the final ranking. This process ensures merchants acquire search traffic with high precision. For local service businesses, the value of integrating Douyin search ads into their overall strategy is significant and threefold: Firstly, this Douyin Advertising solution supports multiple marketing objectives and ad formats, allowing advertisers flexibility in expressing their campaign goals. With predictable CTR and CVR, costs are controllable,...

通过四个方面的详细攻略，企业可以更有针对性地在抖音上进行广告投放，成功获取流量并将产品卖出去。投放过程中，不断学习优化，提高广告效果，是保持竞争力和持续增长的关键。