With the advancement of society and the evolution of family education concepts, the parent-child early education market has become a major focus for parents. In such a highly competitive market, early education and childcare institutions need to continuously explore and innovate to attract more families and improve service quality, thereby achieving breakthroughs in performance. Xiamen’s Youmeng Koala Childcare Service Co., Ltd., with its unique educational philosophy and advanced operational model, has become one of the largest childcare service groups in the region. This article explores how Youmeng Koala achieved dual growth in leads and GMV through massive local promotion strategies, standing out in a competitive market. Uniqueness in Educational Philosophy and Operational Model Youmeng Koala centers its approach on the Montessori teaching system, combined with an immersive bilingual environment and small-class teaching, emphasizing high-quality education and management. The company holds childcare service qualifications issued by the Health Commission and employs several experienced, professionally certified Montessori teachers, ensuring educational quality while providing reliable childcare services. Strategy Using Massive Local Promotion for Leads Youmeng Koala achieved significant market breakthroughs and enhanced brand influence through massive local promotion strategies: Regularization of Live Streaming Operations The company adopted a regular live streaming strategy, consistently...

With the noticeable shift in consumer habits towards online platforms, interest-based e-commerce platforms like Douyin (China’s TikTok) are playing an increasingly prominent role in the maternal and child care industry. During the 2023 618 Grand Promotion, numerous maternal and child brands achieved remarkable growth on Douyin through clever marketing strategies and the integration of brand building and sales conversion. This article delves into several success cases and analyzes the effectiveness of Douyin live streaming in promoting the maternal and child care sector. Integration of Brand and Performance Drives Business and Visibility: The Success of Bademe German maternal and infant skincare brand Bademe collaborated with several well-known maternal and child influencers for live streaming promotions during the 618 period. They fully leveraged Douyin's FeedLive platform and live stream heating tools, alongside a multi-product linked投放 strategy via Qianchuan, to achieve significant growth in both traffic and sales. Their tactics included: Pre-launch Hype and Efficient Content Delivery: Multiple预热 videos were released in advance to build anticipation among followers. The live stream content was closely aligned with these videos, maintaining continuous user engagement. Combined Brand-Performance Investment Strategy: By utilizing FeedLive’s heating功能 and Qianchuan’s multi-product linked投放, they enhanced the conversion efficiency of their live streams....

During major shopping festivals, precise traffic is crucial for driving business growth for brands. In a highly competitive market environment, it’s not only essential to actively pursue high-quality traffic but also to effectively convert this traffic into tangible audience value, thereby achieving steady business growth. Yong Yi: Closed-Loop Information Flow Directs to Product Pages, Unlocking Traffic Synergy During major promotions, Douyin Ads’ brand advertising significantly upgraded its e-commerce recommendation feed, particularly through innovative use of magnetic sticker formats aimed at enhancing exposure and user interaction rates. Home furnishing brand Yong Yi, promoting its new "Back Support Chair," leveraged e-commerce recommendation feeds combined with product magnetic stickers to highlight the product’s unique selling points and factory credibility, while also promoting an upcoming live-stream event. Creative Application and Results: Yong Yi skillfully utilized various magnetic sticker card interactive formats to capture user attention and boost engagement and purchase decisions. Through precise targeting and personalized delivery, Yong Yi achieved a CTR 28% higher than the industry average, with a 7-day long-term ROI 80% higher than the industry average. This innovative strategy not only drove traffic growth but also enhanced brand image and fostered user loyalty. Conversion and User Acquisition: By leveraging the precise...