美容美发品牌借助大规模本地推广，首先对过去的广告投放进行复盘分析，以满足用户需求为出发点，创造大量引人注目的短视频素材，结合促销活动特价商品，实施蓄水引流策略，扩大种草用户群体，提高曝光率；同时根据长假期间的不同阶段进行策略划分，科学投放大规模本地推广产品。
寻求突破的商家开始看向抖音平台，这里种草成本较低，种草效果也相当亮眼，成为商家业务增长的关键渠道。
除了帮助品牌实现销售规模的迅速扩张，全域推广在降本增效方面展现了不可忽视的价值。
作为全国摄影行业史上第一个“中国驰名商标”，金夫人早在2018年就建立了抖音线上团队，并在接下来的几年中多次扩大线上营销团队规模。到了2022年下半年，金夫人开始着手使用AD直播小风车来吸引新客户。
数字化平台的迅速崛起为各行业带来了新的业务增长机遇，同时也带来了传统服务行业面临的新挑战。啄木鸟家庭维修作为全国最大的家庭维修服务平台，早早地发现了这些问题，并在2023年逐步深入抖音业务，开始从传统的“生意模式”向“生意+内容”模式转变。
解决直播带货流量停滞不前的问题是当前众多商家关注的焦点。随着抖音直播月活用户突破8亿，直播带货已经成为了主流趋势，但是在激烈的竞争中，很多商家陷入了困境。如何解决这个问题呢？让我们一起来探讨一下。
Douyin Search Ads refer to the advertising format on the Douyin platform where ads related to an advertiser's products or services are displayed based on search keywords or relevant topics. This approach leverages Douyin's powerful search engine technology and user behavior analysis capabilities to accurately deliver ads to target audiences, thereby enhancing advertising effectiveness and conversion rates. For e-commerce new products, how can they quickly get through the cold start period? Below are some practical advertising products and solutions. E-commerce merchants can utilize Douyin Advertising products such as New Customer Assurance Ad, Product Card, and New Product Acceleration to swiftly overcome the cold start phase and improve the performance of search ads from the entry stage to the operational stage. New Customer Assurance Ad New merchants often worry about lack of traffic and difficulty in generating orders during the entry stage. The New Customer Assurance Ad provides first-time search ad advertisers with a 7-day search traffic support, helping new merchants quickly navigate the cold start period and achieve product orders. Product Card After entering the platform, how can e-commerce merchants...
随着用户搜索习惯的演变，从视频到商品、服务，搜索已成为激活消费需求的关键环节。在这个新兴的搜索营销蓝海中，商家若能深入理解并精准把握搜索营销的价值，将对业务发展起到决定性作用。巨量引擎通过开源、截流、提效三个核心维度，揭示了搜索营销在实现生意“收口价值”方面的重要性。
提交表单
返回顶部
