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巨量本地推，抖音投放如何助力美容门店GMV突破157万？

巨量本地推，抖音投放如何助力美容门店GMV突破157万？

11/17/2025

在当前美容行业内卷的大环境中，商家拓客思路也在不断演进，抖音获客成为当下备受关注的新赛道，成为商家拓客渠道的新选择。创立于2013年的玫莉蔻美容店，在经过十年的蓬勃发展后，已经在全国范围内拥有近1000家连锁加盟店，线上认领门店更达361家。以“自然、简单、新鲜”为理念的玫莉蔻，现在急需通过拓展线上流量，吸引更多到店客户。
怎么优化抖音信息流广告账户，提升投放效果？

怎么优化抖音信息流广告账户，提升投放效果？

11/15/2025

In the era of digital marketing, Douyin In-Feed Ads have become a powerful way to capture user attention. However, how to optimize ad accounts and improve campaign performance remains a common challenge for advertisers and optimization specialists. This article, from an optimizer’s perspective, offers practical tips through long-term and multi-dimensional analysis, hoping to provide valuable insights. 1. Analyze Long-Term Daily Reports • Observe Account Trend Charts With long-term data, we can evaluate overall account performance and identify potential issues. In the ad backend reports, select the ad account and review data trend charts over 14 days or a month. • Identify Fluctuation Patterns If the account shows fluctuations, analyze the patterns of peaks and troughs. During troughs, adopt a conservative strategy and avoid aggressive testing. During peaks, consider scaling up bids and increasing ad placements to capture more traffic. • Determine Whether to Continue the Account If fluctuations are irregular, assess whether the account is worth continuing. Accounts with consistently low spend and no conversions may not be worth maintaining. Accounts with high-cost volatility should be evaluated for further optimization...
抖音全域推广是如何撬动全局流量的？

抖音全域推广是如何撬动全局流量的？

11/14/2025

In today’s highly competitive business environment, brands are actively seeking innovative ways to expand their traffic, enabling organic and paid traffic to work together more efficiently and drive overall business growth. To meet this demand, Ocean Engine’s flagship product—Quanyu Tuiguang (Omni-Marketing)—has been launched. It is designed to optimize based on the overall ROI of live-stream room transactions, helping merchants achieve stable ROI performance while scaling their business. I. Three Key Advantages of Omni-Marketing Unlike traditional advertising approaches, "Omni-Marketing" takes into account not only orders generated through paid traffic but also those from organic sources. It offers three major benefits: Global Traffic Control: Omni-Marketing can leverage organic traffic and regulate Douyin’s full ecosystem traffic, including recommendations, live-streaming plaza, mall, search, and other channels, opening up new traffic opportunities for brands. Increase GMV Scale: Through Omni-Marketing, businesses can explore new incremental value, deeply penetrate e-commerce user mindsets, and ultimately expand their overall reach to a broader audience. Fully Automated Campaigns: With a one-click activation feature, Omni-Marketing significantly reduces manual effort and improves operational efficiency, allowing brands to manage their Douyin Advertising campaigns...
巨量本地推：线下门店如何借助抖音推广获客？

巨量本地推：线下门店如何借助抖音推广获客？

11/13/2025

In recent years, a wellness trend has swept across China, making foot care and massage services a focal point of public interest. Amid fierce market competition, BeiPai Foot Care, with its traditional techniques and over 120 chain stores, is determined to break through bottlenecks and stand out. They turned to Massive Local Push as their trusted partner—and through a series of innovative advertising strategies, their business has experienced steady growth! No longer limited to offline services, BeiPai adopted an integrated online and offline approach. As a pioneer in transforming the conventional brick-and-mortar model, BeiPai joined forces with Massive Local Push to implement a dual-channel strategy. By leveraging live streaming and group buying offers, and tapping into both commercial and organic traffic on the platform, they successfully attracted more health-conscious A3 audiences, driving continuous foot traffic to their stores. This clever integration allows BeiPai to adapt flexibly to market demands beyond the traditional storefront model. Precise targeting helped capture the market while reducing costs. Massive Local Push’s tiered combination delivery became a powerful tool for BeiPai. Through multi-objective optimization with both...
巨量千川全域推广，商家如何从抖音平台获取流量？

巨量千川全域推广，商家如何从抖音平台获取流量？

11/12/2025

In today’s highly competitive market, efficiently capturing traffic on Douyin and converting it into sales has become a critical challenge for businesses. To address this, Jùliàng Qiānchuān (巨量千川) has launched "Omni-Platform Promotion," designed to help merchants improve operational efficiency and increase GMV while maintaining stable ROI for live streams. The successful rollout of Omni-Platform Promotion has already resolved pain points such as high labor costs and stagnant growth for many well-known brands. Take Chunqiu Gushi Home Textiles, for example. The brand previously struggled with managing multiple operational accounts, cumbersome workflow for ad operators, and inconsistent performance across different accounts. Before adopting Omni-Platform Promotion, each live stream required the creation of hundreds of ad plans daily. Even with nine dedicated ad specialists working at full capacity, demand could hardly be met—so much so that the owner had to step in to monitor details. However, with the implementation of Omni-Platform Promotion, Chunqiu Gushi significantly reduced labor costs and improved advertising efficiency. By simply logging into the Jùliàng Qiānchuān platform, selecting Omni-Platform Promotion, and setting an overall ROI goal, the brand could easily...
全屋定制商家如何通过抖音投放实现业务增长？

全屋定制商家如何通过抖音投放实现业务增长？

11/11/2025

Sheshangshe Whole Home Customization Factory has built its brand on being a source factory offering great value. However, catering to a niche audience, we were acutely aware of the challenges of breaking through in the competitive online home furnishing space. Through in-depth research and experimentation, we achieved a significant breakthrough in our Douyin Advertising strategy. We successfully overcame audience reach challenges, substantially increased lead generation, reduced costs, and propelled Sheshangshe's business growth. Highlight 1: Content is King – Authentic Storytelling Reshapes Perceptions We understand the power of content in the custom furniture industry. We focused on showcasing the real factory production process, using video to capture every detail and product USP. This not only highlighted product quality and factory capability but also broke industry stereotypes by featuring aesthetically pleasing protagonists. After capturing leads, we maintained friendly, peer-like communication, enhancing customer stickiness and successfully driving conversions. Highlight 2: Tool-Driven Efficiency – Building a Private Domain to Retain Users We fostered an excellent private communication channel and active community atmosphere through timely DM responses, optimized profile homepage design, and active fan group...
抖音广告投放如何提效和优化成本？

抖音广告投放如何提效和优化成本？

11/11/2025

Short-form video now accounts for an increasingly significant share of feed-based advertising, and Douyin, as the most popular short-form video platform, offers immense value for cost optimization. Let’s explore how to improve efficiency and optimize costs in Douyin advertising! Scaling Guide In daily advertising operations, the first step is scaling guidance. Taking an example of increasing the budget from ¥20,000 to ¥50,000, there are three main scenarios: The first step is foundational setup: in terms of account quantity, there are certain requirements for the number of new plans created daily, including weekly new additions. The second step is multi-account parallel operation. Similar to investment principles, avoid putting all your eggs in one basket. Using multiple accounts helps distribute the pressure of scaling and is crucial. The third and most important step is ensuring strong creative competitiveness. Many advertisers report that even after repeatedly replicating and duplicating ads they’ve seen, they fail to achieve better scaling results. This is often due to insufficient creative competitiveness. It’s essential to produce a large volume of creative materials to boost CTR and CVR, which...
教育行业如何通过抖音推广高效获客？

教育行业如何通过抖音推广高效获客？

11/10/2025

For educational institutions, achieving low-cost and high-efficiency customer acquisition has long been a challenge. In recent years, many have turned to short video platforms, yet they often struggle with rigid ad formats, uninspired content, and overly sales-driven copy—all of which make it difficult to build a trusted brand image. To truly activate users and achieve effective lead generation, educational institutions must move away from traditional methods such as mechanical discount promotions and pushy advertising. Instead, they need to build a more human-centered and value-driven content marketing system. The education industry typically involves high-value purchases and long, complex decision-making processes. Live streaming has proven to be an effective tool for capturing leads and driving conversions. Heima Programmer adopted brand live streaming as its main strategy for lead conversion. On one hand, it leveraged user-oriented quality content—such as live interaction sessions—to boost engagement and attract traffic. On the other, it established a complete lead operation logic to facilitate user conversion. Content-wise, the brand’s live streams were divided into two main types: Instructor-led streams focused on building the instructor’s IP image through interactive...

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