抖音全域推广是如何撬动全局流量的？
11/14/2025
In today’s highly competitive business environment, brands are actively seeking innovative ways to expand their traffic, enabling organic and paid traffic to work together more efficiently and drive overall business growth. To meet this demand, Ocean Engine’s flagship product—Quanyu Tuiguang (Omni-Marketing)—has been launched. It is designed to optimize based on the overall ROI of live-stream room transactions, helping merchants achieve stable ROI performance while scaling their business. I. Three Key Advantages of Omni-Marketing Unlike traditional advertising approaches, "Omni-Marketing" takes into account not only orders generated through paid traffic but also those from organic sources. It offers three major benefits: Global Traffic Control: Omni-Marketing can leverage organic traffic and regulate Douyin’s full ecosystem traffic, including recommendations, live-streaming plaza, mall, search, and other channels, opening up new traffic opportunities for brands. Increase GMV Scale: Through Omni-Marketing, businesses can explore new incremental value, deeply penetrate e-commerce user mindsets, and ultimately expand their overall reach to a broader audience. Fully Automated Campaigns: With a one-click activation feature, Omni-Marketing significantly reduces manual effort and improves operational efficiency, allowing brands to manage their Douyin Advertising campaigns...
