抖音信息流电商推广如何助攻品牌转化？
01/12/2026
During major shopping festivals, precise traffic is crucial for driving business growth for brands. In a highly competitive market environment, it’s not only essential to actively pursue high-quality traffic but also to effectively convert this traffic into tangible audience value, thereby achieving steady business growth. Yong Yi: Closed-Loop Information Flow Directs to Product Pages, Unlocking Traffic Synergy During major promotions, Douyin Ads’ brand advertising significantly upgraded its e-commerce recommendation feed, particularly through innovative use of magnetic sticker formats aimed at enhancing exposure and user interaction rates. Home furnishing brand Yong Yi, promoting its new "Back Support Chair," leveraged e-commerce recommendation feeds combined with product magnetic stickers to highlight the product’s unique selling points and factory credibility, while also promoting an upcoming live-stream event. Creative Application and Results: Yong Yi skillfully utilized various magnetic sticker card interactive formats to capture user attention and boost engagement and purchase decisions. Through precise targeting and personalized delivery, Yong Yi achieved a CTR 28% higher than the industry average, with a 7-day long-term ROI 80% higher than the industry average. This innovative strategy not only...
