抖音电商：15分钟新品GMV破亿
11/29/2025
For a long time, brands have been exploring ways to avoid new product failures and increase the success rate of "breaking through"—a common pain point in the industry. During the product launch phase, low seeding efficiency and imprecise traffic often make it difficult to capture consumer attention. In the explosive growth stage, the lack of refined operational methods hinders the ability to attract high-quality traffic and improve conversion rates effectively. However, some brands have successfully cracked the code to launching hit products on Douyin E-commerce: WonderLab focused on new product gift sets, generating over RMB 15 million in GMV for its new items; Xiaomi achieved over RMB 100 million in GMV within just 15 minutes during its new product launch event; Disney boosted sales of new products by 478% year-on-year during its anniversary campaign; Bosideng, through an interactive live session with celebrity Yang Zi, saw search GMV surge by 3590.6% month-on-month. Douyin E-commerce has compiled these success stories and introduced a practical four-step methodology: "Pre-launch Buzz, Launch Accelerator, Seeding Hooks, and Full-domain Activation." This approach offers brands a clear "instruction...
