Baidu is China's dominant search-engine and internet services company, committed to helping people discover information, navigate complex digital domains, and engage with intelligent applications that matter. Anyone with a query can access Baidu’s suite of tools, and brands are empowered to reach users at the moment of search and discovery. Baidu has evolved from a search engine into a multi-service platform: it now includes AI-driven search, content feeds, vertical apps (e.g., Baidu Core), cloud and AI infrastructure, and more.

From a marketing perspective, Baidu offers brands high-intent reach (users actively searching), strong market share (≈70-80% of Chinese search queries) and growing value in AI-driven personalization.

Kuaishou is one of China's leading short-form video & live-streaming platforms, committed to enabling everyday people to share moments, their creativity, and real life — and for brands to engage through authentic content and commerce. Anyone can become a creator on Kuaishou; the platform emphasizes community, authenticity, inclusivity, and discovery of talent.

For brands, Kuaishou offers both short video content and live-ecommerce features (e.g., live‐streams selling products) plus strong penetration in lower-tier cities and rural areas (differentiated from some other platforms) which enables unique targeting.

Tencent Ads is the integrated advertising platform within the Tencent ecosystem — giving brands access to China's massive network of apps and services (e.g., WeChat, QQ, Tencent Video) to reach users across display, native, video, in-game and social formats. It is committed to helping brands build meaningful connections, deliver tailored messages, and drive action across Tencent's rich user-base.

With its deep data capabilities and many ad formats (native, banner, open screen, incentive video, etc.), Tencent Ads enables brands to choose the right format for their objective — raising awareness, driving engagement, or converting users.