For a long time, brands have been exploring ways to avoid new product failures and increase the success rate of "breaking through"—a common pain point in the industry. During the product launch phase, low seeding efficiency and imprecise traffic often make it difficult to capture consumer attention. In the explosive growth stage, the lack of refined operational methods hinders the ability to attract high-quality traffic and improve conversion rates effectively. However, some brands have successfully cracked the code to launching hit products on Douyin E-commerce: WonderLab focused on new product gift sets, generating over RMB 15 million in GMV for its new items; Xiaomi achieved over RMB 100 million in GMV within just 15 minutes during its new product launch event; Disney boosted sales of new products by 478% year-on-year during its anniversary campaign; Bosideng, through an interactive live session with celebrity Yang Zi, saw search GMV surge by 3590.6% month-on-month. Douyin E-commerce has compiled these success stories and introduced a practical four-step methodology: "Pre-launch Buzz, Launch Accelerator, Seeding Hooks, and Full-domain Activation." This approach offers brands a clear "instruction manual" to improve operational efficiency. WonderLab adopted a "focus on new products, activate omni-channel" strategy. By integrating search to connect...

On Douyin, short-form videos, live streaming, and search have become the three core engines driving business growth for merchants. Among these, douyin search ads, as a newly launched product, offer businesses a more comprehensive way to enhance their operational capabilities. This powerful tool helps merchants fully leverage platform traffic to achieve diverse marketing objectives, such as increasing foot traffic to physical stores, boosting voucher sales, growing their Douyin account follower base, and driving viewership for live streams. The operational logic of Douyin Ads search function is sophisticated. After a merchant places an ad through the巨量本地推 (Massive Local Push) platform, the system evaluates the ad against vast available inventory. It estimates click-through rate (CTR) and conversion rate (CVR) based on the merchant's bid. These factors, combined with the ad's relevance to the search query, contribute to an eCPM calculation used in the final ranking. This process ensures merchants acquire search traffic with high precision. For local service businesses, the value of integrating Douyin search ads into their overall strategy is significant and threefold: Firstly, this Douyin Advertising solution supports multiple marketing objectives and ad formats, allowing advertisers flexibility in expressing their campaign goals. With predictable CTR and CVR, costs are controllable,...

As one of the most popular short-video platforms, Douyin offers businesses a vast market opportunity. Leveraging the platform's advertising system, Douyin Ads, through its dedicated advertising platform JuLiang QianChuan, allows brands to quickly gain traffic and drive successful product sales. Here's a detailed guide to get started: Account Setup and Funding Work with a reputable China advertising agency to open an account. An experienced partner ensures security, compliance, and professional support. Once your account is set up, fund it through secure payment channels. It's advisable to start with a small test budget to better understand the performance of your Douyin Advertising campaigns. Leverage Both Short-Video and Live Streaming Develop an integrated content strategy based on your product and target audience. Short videos are great for capturing attention quickly, while live streams offer real-time engagement. Use the ad management platform to accurately target audiences by location, gender, age, and more, ensuring your content reaches the right users and increases conversion rates. Create engaging content: produce eye-catching short videos that highlight product features, and plan interactive live streams to encourage user participation. Produce High-Converting Ad Creatives Use high-quality visuals and videos. Professional design tools or teams can significantly enhance the appeal of...