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Chinese Douyin Lead Promotion Case: Daily Orders Increased by 120% Month-on-Month

01/07/2026

Case Study: How Woodpecker Home Maintenance Mastered Douyin Advertising for Growth Background Woodpecker Home Maintenance (“Woodpecker”) is a leading home appliance repair and cleaning service provider in China, operating in over 2,200 cities with a direct team of 100,000+ engineers. Historically, Woodpecker relied heavily on traditional advertising channels like elevators, residential buildings, and high-speed rail. However, facing rising customer acquisition costs, intensified competition, and declining conversion rates, Woodpecker needed to innovate its marketing strategy to find new growth avenues. Embracing Digital Transformation To break through these marketing bottlenecks, Woodpecker partnered with Giant Ocean's Local Push platform, leveraging its [Lead Generation] advertising capability to shift from traditional methods to data-driven digital marketing. This strategic move towards sophisticated Douyin Advertising involved deep optimization and innovation while retaining core aspects of their existing lead conversion model. A Multi-Dimensional Upgrade Strategy Woodpecker implemented a comprehensive upgrade strategy in collaboration with Giant Ocean's Local Push, utilizing multi-POI (Point of Interest) + multi-SKU (Stock Keeping Unit) tactics under a unified brand visual system. This approach allowed each service location to showcase over 10 SKUs, diversifying offerings...

How can theme parks promote online traffic on Chinese Douyin to achieve one million GMV per day!

12/29/2025

Nanchang, known as one of China's "Four Furnaces" due to its scorching summer heat, is also home to the 170,000-square-meter Nanchang Maya Water Park, a sprawling aquatic theme park with a distinct Mayan aesthetic. Following a nearly five-month pandemic closure and backed by a total investment of nearly 1 billion RMB, the park leveraged the power of mass local promotions and Douyin's immense traffic. By applying a strategic 'people-goods-scene' methodology and a remarkably efficient ad spend of just 56,000 RMB, they skyrocketed their Gross Merchandise Volume (GMV) from under 100,000 RMB per day to a million-RMB level. This dramatic surge successfully translated online visibility into tangible offline visitor numbers, solidifying the park's leading position in Jiangxi's water park industry and serving as a powerful case study in effective Douyin Advertising. 01 Lead & Core Products: Optimizing Customer Acquisition Aiming for higher visitor conversion during the summer break, Nanchang Maya Water Park targeted the family market by launching a limited-purchase 9.9 RMB child ticket as a lead-generation product. This ultra-low price point captured the target audience's attention and spurred word-of-mouth buzz...

How can photography agencies attract traffic and acquire customers on Chinese Douyin?

12/27/2025

Introduction XG Children's Photography, like many lead-generation businesses, had long relied on traditional form-collection methods for growth. However, as market competition intensified and user expectations evolved, XG urgently needed to find more efficient operational strategies. This article explores how XG Children's Photography leveraged the combination of Mass Local Push (Juliang Benditui) and the Douyin platform to upgrade and optimize its business model, achieving remarkable sales growth. This success highlights the power of effective Douyin marketing for businesses in China. 01 Business Model Upgrade & Optimization: Rapidly Expanding Reach Product Portfolio Optimization for Higher Conversion To attract more potential customers and encourage quick orders, XG implemented several strategies to optimize its service bundles. Group purchase combinations were a key feature. By carefully selecting appealing packages relevant to their target audience and employing marketing tactics like holiday promotions, creating special sales events, and launching unique offers, XG successfully created a compelling shopping atmosphere that stimulated consumer desire. Implementing tiered pricing was another crucial strategy, attracting customers with different budgets. This approach increased product exposure and overall conversion rates. Offering a range of...

Is promoting in Chinese Douyin live streams useful? Of course, take a look at this case!

12/26/2025

Luxihe Taosu's Decade Celebration: A Masterclass in Douyin Marketing Luxihe Taosu, a hallmark Chinese baking brand from Jiangxi renowned for its exquisite traditional pastries and preservation of ancient techniques, recently celebrated its 10th anniversary. Moving beyond a conventional celebration, Luxihe partnered with massive local promotion tools to orchestrate an unprecedented "immersive birthday gala" on Douyin Life Services. This groundbreaking campaign set multiple records within Douyin's baking industry segment, showcasing the power of innovative Douyin marketing. Strategic Innovation The triumph of this event was no accident; it was rooted in profound strategic insight and innovative execution. Staying true to its ethos of "preserving ancient methods and promoting traditional pastry culture," Luxihe integrated intangible cultural heritage (ICH) performances into its live stream. Dynamic multi-scene transitions ("sea, land, and air") created a captivating audiovisual experience, immersing viewers. Strategic adjustments to the live stream product lineup further boosted sales conversions, transforming passive viewers into active participants and consumers. Execution Strategy To precisely reach its target demographic, Luxihe conducted a deep analysis of its brand audience, leveraging the precise targeting capabilities of its promotion platform....

How to promote on Chinese Douyin to drive store traffic and acquire customers?

12/17/2025

Case Study: How Laika Image Design Leveraged Douyin Ads to Break Growth Barriers The hair salon market in China is intensely competitive. While large, well-known brands command a significant market share, small and medium-sized salons often struggle to compete and grow. In this challenging environment, innovative businesses are turning to Douyin (China's TikTok). The platform offers a cost-effective way to generate buzz ("grass-planting") with impressive results, making it a crucial channel for business growth. Laika Image Design is a prime example of a brand that seized this opportunity. Operating three chain stores in Taizhou, Zhejiang Province, Laika enjoyed a strong local reputation. However, its growth potential was limited by its small number of outlets and a finite local customer base. To break through this bottleneck, Laika needed to expand its market reach and significantly increase offline store visits. Laika turned to professional Douyin Advertising solutions to achieve this goal. They utilized Juliang Local Push's high-quality creative assets for precise targeting, employing immersive in-store experience videos to effectively "plant grass" and attract customers. By strategically planning their content, product offerings, and...

How can local businesses gain more new growth on Chinese Douyin?

12/11/2025

The rapid rise of digital platforms has created new growth opportunities for various industries, while simultaneously presenting fresh challenges for traditional service sectors. Within this wave of digitalization, the home services industry—exemplified by leading platforms like Woodpecker Family Repair—has encountered significant hurdles such as declining online user growth and lead loss. As China's largest home maintenance service platform, Woodpecker Family Repair identified these challenges early. In 2023, it strategically deepened its presence on Douyin, initiating a pivotal shift from a traditional transactional "business model" to an integrated "business + content model." This strategic transformation involved key actions: the successful launch of a self-developed group-buy mini-program in February, followed by the introduction of native content products and the strengthening of an Enterprise Account matrix starting in May. The company also established a dedicated video team, integrated its repair mini-program with group-buy features, and launched local promotion livestreams. Leveraging these native content products alongside dedicated search products, Woodpecker masterfully generated organic "self-created" search traffic. This innovative approach of combining native content with Douyin search ads effectively broke through the perceived ceiling for...

Chinese Douyin E-commerce Case: Rapid and Stable Volume Growth in Women's Shoes Omnichannel Promotion

12/08/2025

Clothing and footwear serve as an outward expression of individuality and personal aesthetics. In this era of personalized consumption, a growing number of young consumers are moving away from blindly chasing major labels and fleeting trends. Instead, they are investing time in thoughtfully combining minimalist accessories to showcase their unique style. This shift in consumer values has created unprecedented opportunities for numerous local brands that prioritize product quality and design, attracting a dedicated following. In this landscape where personality and aesthetics converge, Douyin has emerged as the premier stage for these domestic brands to showcase their appeal. Take Ame Handmade Women's Shoes as an example. The founder launched the brand from Chengdu, known as the "Capital of Women's Shoes," starting with traditional e-commerce. However, in 2020, the company faced significant challenges with declining sales and mounting inventory, pushing the business into a difficult period. To turn the situation around, beginning in 2021, the founder led the team to pivot their focus towards Douyin marketing, choosing to start from scratch once again. They set an ambitious goal of livestreaming consecutively for...

Strategies and Case Analysis for Launching New Products on Chinese Douyin E-commerce in the Beauty Industry

12/02/2025

How Top Beauty Brands Master New Product Launches on Douyin E-Commerce With the meteoric rise of Douyin E-Commerce, an increasing number of beauty brands are leveraging it as a pivotal sales channel. These brands are launching new products to drive significant growth and build long-term brand value. To support this, Douyin E-Commerce provides comprehensive support through promotional activities, resource allocation, and operational guidance, empowering brands to achieve breakthroughs. So, what core strategies are these successful brands employing? Is there a replicable formula for creating hit products on Douyin? The Blueprint for Launching Hit Products on Douyin Douyin E-Commerce has developed a proven, four-step methodology: "Pre-building Hype, The Launch Accelerator, Seeding the Spark, and Full-Funnel Ignition." This framework provides brands with a clear path to effectively promote new products and achieve explosive sales, a strategy validated by numerous success stories. Case Studies and Strategic Breakdown OSM (Osm): Focused on core product benefits, using a "premium product + competitive pricing" combo to pre-build hype. They effectively used Douyin search ads to connect the content and product shelf ecosystems, guiding traffic for their...

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Chinese Douyin Lead Promotion Case: Daily Orders Increased by 120% Month-on-Month

How can theme parks promote online traffic on Chinese Douyin to achieve one million GMV per day!

How can photography agencies attract traffic and acquire customers on Chinese Douyin?

Is promoting in Chinese Douyin live streams useful? Of course, take a look at this case!

How to promote on Chinese Douyin to drive store traffic and acquire customers?

How can local businesses gain more new growth on Chinese Douyin?

Chinese Douyin E-commerce Case: Rapid and Stable Volume Growth in Women's Shoes Omnichannel Promotion

Strategies and Case Analysis for Launching New Products on Chinese Douyin E-commerce in the Beauty Industry

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