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Douyin 抖音
Douyin is China's leading destination for short-form videos and is committed to empowering people to capture and present creativity, knowledge, and moments that matter in their everyday life. Anyone can be a creator on Douyin, and brands are empowered to jump in with native, resonating content that drives engagement and action. Douyin has evolved into a super platform beyond short video, now incorporating Livestream, e-commerce, mid-video, and more.
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Large User BaseWe have amassed a large network of highly loyal and active users through phenomenal products.
Full Spectrum of ContentCover all content formats—including infographics, videos of all lengths, and live-streaming.
Scientific & Data-informed MeasurementAll services offered are in line with the idea that data science can drive decision-making.
One-Stop ServicesOffer one-stop marketing services that encompass exposure, traffic attraction, deep conversion, and even more.
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Huge Local Promotion, Chinese Douyin live streaming investment plays new tricks!
Standing Out in China's Competitive Live-Streaming Arena: A Case Study of Changzhou China Dinosaur Park In today's fierce commercial landscape, differentiating your brand within the crowded live-streaming ecosystem is a critical marketing challenge. Changzhou China Dinosaur Park, leveraging the powerful support of Douyin Advertising solutions like Mass Local Push, has masterfully redefined its tourism products. By utilizing tactics such as Douyin live-stream commerce, influencer-led group buys, and strategic ad placements, the park achieved massive user acquisition and significantly boosted its return on investment (ROI), setting a new benchmark for the cultural tourism sector. The 'Host, Product, Setting' Trio: A Multi-Dimensional Approach to Live-Stream Efficiency Success in live-streaming hinges on creating unique content. Changzhou China Dinosaur Park recognized that the key lies in the strategic combination of "Host, Product, and Setting." They meticulously designed every broadcast, optimizing each element for maximum impact, a core principle of effective Douyin marketing. Host Persona Development: The host is the crucial bridge for user interaction. The park invested significantly in their hosts'形象 (image), not just through attire and makeup but by having them wear dinosaur...
How can the home furnishing industry quickly achieve regional store lead growth on Chinese Douyin by starting a live broadcast with zero followers?
In the current market environment, home furnishing retailers are facing significant challenges due to declining offline foot traffic and consumer spending, which directly impacts the operational performance of store merchants. In response to these challenges, CIMEN quickly adapted by formulating a innovative marketing strategy aimed at driving high-quality lead generation for regional stores through a targeted campaign on Douyin. Background and Challenges In recent years, market volatility and the rise of e-commerce have severely impacted traditional home retail spaces. With a noticeable decline in offline consumption, many merchants are experiencing growth stagnation. To restore merchant confidence, CIMEN urgently needed a large-scale marketing campaign to stimulate new growth in offline business. Business Strategy Building a Brand Employee Account Matrix To better leverage employee resources, CIMEN implemented a strategy centered around a brand employee account matrix. By linking all employee accounts under the official regional store accounts for unified management, the company selected 10 self-operated stores and expanded with 100 employee accounts to conduct professional lead management. This approach resulted in a cohesive and thematically consistent account matrix, enhancing both employee engagement...
How can Chinese Douyin search ads help local businesses achieve both business growth and brand awareness explosion?
As traditional business models gradually fade, internet advertising has become a key tool for businesses to expand their reach and drive growth. In this era of information overload, standing out in a highly competitive landscape has become a critical challenge every merchant must face. Douyin search ads, as an emerging advertising format, not only enable precise targeting of desired audiences but also effectively increase brand exposure and transaction volume. In this article, we delve into the operational mechanics of Douyin search ads and their strategic application across different stages, helping businesses better leverage this intelligent engine to achieve growth. Douyin Search Ads Management Model: Boosting Local Business Growth To cater to the diverse needs and growth trajectories of businesses, we have developed a “Local Search Ads Management Model” aimed at helping merchants accurately capture search traffic and achieve high conversion rates. This model divides the growth journey into three stages—Entry, Growth, and Leadership—based on factors such as business size and level of experience, providing corresponding operational focuses and strategic support. Whether new to the market or seasoned players, businesses can...
How can theme parks promote online traffic on Chinese Douyin to achieve one million GMV per day!
Nanchang, known as one of China's "Four Furnaces" due to its scorching summer heat, is also home to the 170,000-square-meter Nanchang Maya Water Park, a sprawling aquatic theme park with a distinct Mayan aesthetic. Following a nearly five-month pandemic closure and backed by a total investment of nearly 1 billion RMB, the park leveraged the power of mass local promotions and Douyin's immense traffic. By applying a strategic 'people-goods-scene' methodology and a remarkably efficient ad spend of just 56,000 RMB, they skyrocketed their Gross Merchandise Volume (GMV) from under 100,000 RMB per day to a million-RMB level. This dramatic surge successfully translated online visibility into tangible offline visitor numbers, solidifying the park's leading position in Jiangxi's water park industry and serving as a powerful case study in effective Douyin Advertising. 01 Lead & Core Products: Optimizing Customer Acquisition Aiming for higher visitor conversion during the summer break, Nanchang Maya Water Park targeted the family market by launching a limited-purchase 9.9 RMB child ticket as a lead-generation product. This ultra-low price point captured the target audience's attention and spurred word-of-mouth buzz...
How can photography agencies attract traffic and acquire customers on Chinese Douyin?
Introduction XG Children's Photography, like many lead-generation businesses, had long relied on traditional form-collection methods for growth. However, as market competition intensified and user expectations evolved, XG urgently needed to find more efficient operational strategies. This article explores how XG Children's Photography leveraged the combination of Mass Local Push (Juliang Benditui) and the Douyin platform to upgrade and optimize its business model, achieving remarkable sales growth. This success highlights the power of effective Douyin marketing for businesses in China. 01 Business Model Upgrade & Optimization: Rapidly Expanding Reach Product Portfolio Optimization for Higher Conversion To attract more potential customers and encourage quick orders, XG implemented several strategies to optimize its service bundles. Group purchase combinations were a key feature. By carefully selecting appealing packages relevant to their target audience and employing marketing tactics like holiday promotions, creating special sales events, and launching unique offers, XG successfully created a compelling shopping atmosphere that stimulated consumer desire. Implementing tiered pricing was another crucial strategy, attracting customers with different budgets. This approach increased product exposure and overall conversion rates. Offering a range of...
Is promoting in Chinese Douyin live streams useful? Of course, take a look at this case!
Luxihe Taosu's Decade Celebration: A Masterclass in Douyin Marketing Luxihe Taosu, a hallmark Chinese baking brand from Jiangxi renowned for its exquisite traditional pastries and preservation of ancient techniques, recently celebrated its 10th anniversary. Moving beyond a conventional celebration, Luxihe partnered with massive local promotion tools to orchestrate an unprecedented "immersive birthday gala" on Douyin Life Services. This groundbreaking campaign set multiple records within Douyin's baking industry segment, showcasing the power of innovative Douyin marketing. Strategic Innovation The triumph of this event was no accident; it was rooted in profound strategic insight and innovative execution. Staying true to its ethos of "preserving ancient methods and promoting traditional pastry culture," Luxihe integrated intangible cultural heritage (ICH) performances into its live stream. Dynamic multi-scene transitions ("sea, land, and air") created a captivating audiovisual experience, immersing viewers. Strategic adjustments to the live stream product lineup further boosted sales conversions, transforming passive viewers into active participants and consumers. Execution Strategy To precisely reach its target demographic, Luxihe conducted a deep analysis of its brand audience, leveraging the precise targeting capabilities of its promotion platform....
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