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Chinese Douyin Lead Promotion Case: Daily Orders Increased by 120% Month-on-Month

01/07/2026

Case Study: How Woodpecker Home Maintenance Mastered Douyin Advertising for Growth Background Woodpecker Home Maintenance (“Woodpecker”) is a leading home appliance repair and cleaning service provider in China, operating in over 2,200 cities with a direct team of 100,000+ engineers. Historically, Woodpecker relied heavily on traditional advertising channels like elevators, residential buildings, and high-speed rail. However, facing rising customer acquisition costs, intensified competition, and declining conversion rates, Woodpecker needed to innovate its marketing strategy to find new growth avenues. Embracing Digital Transformation To break through these marketing bottlenecks, Woodpecker partnered with Giant Ocean's Local Push platform, leveraging its [Lead Generation] advertising capability to shift from traditional methods to data-driven digital marketing. This strategic move towards sophisticated Douyin Advertising involved deep optimization and innovation while retaining core aspects of their existing lead conversion model. A Multi-Dimensional Upgrade Strategy Woodpecker implemented a comprehensive upgrade strategy in collaboration with Giant Ocean's Local Push, utilizing multi-POI (Point of Interest) + multi-SKU (Stock Keeping Unit) tactics under a unified brand visual system. This approach allowed each service location to showcase over 10 SKUs, diversifying offerings...

How can theme parks promote online traffic on Chinese Douyin to achieve one million GMV per day!

12/29/2025

Nanchang, known as one of China's "Four Furnaces" due to its scorching summer heat, is also home to the 170,000-square-meter Nanchang Maya Water Park, a sprawling aquatic theme park with a distinct Mayan aesthetic. Following a nearly five-month pandemic closure and backed by a total investment of nearly 1 billion RMB, the park leveraged the power of mass local promotions and Douyin's immense traffic. By applying a strategic 'people-goods-scene' methodology and a remarkably efficient ad spend of just 56,000 RMB, they skyrocketed their Gross Merchandise Volume (GMV) from under 100,000 RMB per day to a million-RMB level. This dramatic surge successfully translated online visibility into tangible offline visitor numbers, solidifying the park's leading position in Jiangxi's water park industry and serving as a powerful case study in effective Douyin Advertising. 01 Lead & Core Products: Optimizing Customer Acquisition Aiming for higher visitor conversion during the summer break, Nanchang Maya Water Park targeted the family market by launching a limited-purchase 9.9 RMB child ticket as a lead-generation product. This ultra-low price point captured the target audience's attention and spurred word-of-mouth buzz...

How can photography agencies attract traffic and acquire customers on Chinese Douyin?

12/27/2025

Introduction XG Children's Photography, like many lead-generation businesses, had long relied on traditional form-collection methods for growth. However, as market competition intensified and user expectations evolved, XG urgently needed to find more efficient operational strategies. This article explores how XG Children's Photography leveraged the combination of Mass Local Push (Juliang Benditui) and the Douyin platform to upgrade and optimize its business model, achieving remarkable sales growth. This success highlights the power of effective Douyin marketing for businesses in China. 01 Business Model Upgrade & Optimization: Rapidly Expanding Reach Product Portfolio Optimization for Higher Conversion To attract more potential customers and encourage quick orders, XG implemented several strategies to optimize its service bundles. Group purchase combinations were a key feature. By carefully selecting appealing packages relevant to their target audience and employing marketing tactics like holiday promotions, creating special sales events, and launching unique offers, XG successfully created a compelling shopping atmosphere that stimulated consumer desire. Implementing tiered pricing was another crucial strategy, attracting customers with different budgets. This approach increased product exposure and overall conversion rates. Offering a range of...

Chinese Douyin Lead Promotion Case: Daily Orders Increased by 120% Month-on-Month

How can theme parks promote online traffic on Chinese Douyin to achieve one million GMV per day!

How can photography agencies attract traffic and acquire customers on Chinese Douyin?

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