Douyin Search Ads - Advertise in China with NeoVista

How can local businesses leverage Chinese Douyin live streaming, short video promotion, search, and lead promotion?

01/08/2026

Massive Local Push, as a local business marketing tool, offers diverse advertising capabilities, providing comprehensive support for businesses to achieve precision marketing on the Douyin platform. From live streaming to short videos, as well as search and lead generation, businesses can choose different modules based on their specific needs to maximize marketing effectiveness. Live Stream Advertising: The Perfect Blend of Talent, Timing, and Setting Live streaming has become one of the key methods for local businesses to attract traffic and boost sales. During live streams, in addition to the appeal of the products, the host’s charisma and the live broadcast room's environment and setup are crucial. To increase GMV through live streaming, businesses should focus on the following: Improve live broadcast room conversion rates: Conversion rates directly impact sales performance, so optimizing the live broadcast room layout, product displays, and host interaction is essential. Choose the right timing and rhythm: Different time slots attract different audience demographics. Businesses should select live streaming times based on their target customers. Hosting live events during holidays or special occasions can also effectively boost...

Chinese Douyin Lead Promotion Case: Daily Orders Increased by 120% Month-on-Month

01/07/2026

Case Study: How Woodpecker Home Maintenance Mastered Douyin Advertising for Growth Background Woodpecker Home Maintenance (“Woodpecker”) is a leading home appliance repair and cleaning service provider in China, operating in over 2,200 cities with a direct team of 100,000+ engineers. Historically, Woodpecker relied heavily on traditional advertising channels like elevators, residential buildings, and high-speed rail. However, facing rising customer acquisition costs, intensified competition, and declining conversion rates, Woodpecker needed to innovate its marketing strategy to find new growth avenues. Embracing Digital Transformation To break through these marketing bottlenecks, Woodpecker partnered with Giant Ocean's Local Push platform, leveraging its [Lead Generation] advertising capability to shift from traditional methods to data-driven digital marketing. This strategic move towards sophisticated Douyin Advertising involved deep optimization and innovation while retaining core aspects of their existing lead conversion model. A Multi-Dimensional Upgrade Strategy Woodpecker implemented a comprehensive upgrade strategy in collaboration with Giant Ocean's Local Push, utilizing multi-POI (Point of Interest) + multi-SKU (Stock Keeping Unit) tactics under a unified brand visual system. This approach allowed each service location to showcase over 10 SKUs, diversifying offerings...

How can Chinese Douyin search ads help local businesses achieve both business growth and brand awareness explosion?

12/31/2025

As traditional business models gradually fade, internet advertising has become a key tool for businesses to expand their reach and drive growth. In this era of information overload, standing out in a highly competitive landscape has become a critical challenge every merchant must face. Douyin search ads, as an emerging advertising format, not only enable precise targeting of desired audiences but also effectively increase brand exposure and transaction volume. In this article, we delve into the operational mechanics of Douyin search ads and their strategic application across different stages, helping businesses better leverage this intelligent engine to achieve growth. Douyin Search Ads Management Model: Boosting Local Business Growth To cater to the diverse needs and growth trajectories of businesses, we have developed a “Local Search Ads Management Model” aimed at helping merchants accurately capture search traffic and achieve high conversion rates. This model divides the growth journey into three stages—Entry, Growth, and Leadership—based on factors such as business size and level of experience, providing corresponding operational focuses and strategic support. Whether new to the market or seasoned players, businesses can...

How can a store promote on Chinese Douyin? What is the promotion effect?

12/25/2025

Case Study: Hope Art Education’s Successful Douyin Advertising Campaign Hope Art Education, a leading brand in children’s art education in China, celebrated its 19th anniversary by launching its first official campaign on Douyin. Leveraging the platform’s local promotion capabilities, the brand executed a multi-format strategy including store visits, short videos, and live broadcasts to drive awareness and customer acquisition. During the National Day holiday in October, the campaign generated nearly 10,000 leads and surpassed RMB 100,000 in GMV, marking a significant breakthrough in the brand’s growth strategy. Strategy Hope Art Education initiated a branded hashtag challenge on Douyin, collaborated with local influencers for school tours, and utilized Douyin search ads to capture user interest effectively. The brand also featured professional hosts for regular product showcases and invited its co-founder for a surprise live session to offer exclusive discounts, strengthening user engagement. Through precise audience targeting with Douyin Ads, the campaign attracted high-potential viewers and drove conversions. Execution Audience Strategy: Refining Brand Positioning for Accurate Targeting Based on an in-depth analysis of its market presence, the brand focused on six key...

How can daily chemical brands carry out marketing and promotion on Chinese Douyin e-commerce?

12/22/2025

KONO, an emerging hair care brand established in 2018, has always been committed to becoming a leading domestic professional salon-grade hair care brand. Since 2019, KONO has partnered with ByteDance’s advertising platform, Ocean Engine, and through three years of relentless effort, emerged as a dark horse in the industry. It steadily secured the top position in Douyin's hair care product sales rankings and achieved 300% growth across all channels in 2022. This success highlights KONO’s keen market insight and highly effective brand operations, as well as the instrumental role of Ocean Engine in driving brand development. Looking ahead, KONO aims to continue leveraging the power of Ocean Engine to further expand its omni-channel business, deepen its presence in the hair care industry, and consistently build brand equity. Douyin Strategy: Expand Market Share and Enhance Brand Image KONO will focus on the Douyin platform, utilizing its unique features and massive user base to break through user segments with diverse content and products. Simultaneously, it will strengthen brand endorsements to elevate brand image and perception. Marketing Perspective: Content Creation and Conversion: KONO...

How can local businesses gain more new growth on Chinese Douyin?

12/11/2025

The rapid rise of digital platforms has created new growth opportunities for various industries, while simultaneously presenting fresh challenges for traditional service sectors. Within this wave of digitalization, the home services industry—exemplified by leading platforms like Woodpecker Family Repair—has encountered significant hurdles such as declining online user growth and lead loss. As China's largest home maintenance service platform, Woodpecker Family Repair identified these challenges early. In 2023, it strategically deepened its presence on Douyin, initiating a pivotal shift from a traditional transactional "business model" to an integrated "business + content model." This strategic transformation involved key actions: the successful launch of a self-developed group-buy mini-program in February, followed by the introduction of native content products and the strengthening of an Enterprise Account matrix starting in May. The company also established a dedicated video team, integrated its repair mini-program with group-buy features, and launched local promotion livestreams. Leveraging these native content products alongside dedicated search products, Woodpecker masterfully generated organic "self-created" search traffic. This innovative approach of combining native content with Douyin search ads effectively broke through the perceived ceiling for...

Chinese Douyin E-commerce Marketing: Tea Industry "Yuntu + Xingtu + Qianchuan" Whole-domain Collaborative Growth!

12/09/2025

Over time, tea has evolved from a traditional beverage into a new form of social interaction, especially among young people. A compact stove, a pot of steaming tea, and a few side snacks have become a trendy lifestyle choice for the younger generation in China. On Douyin, young users are increasingly becoming the main consumers of tea products, creating new growth opportunities for tea brands. As a leading brand in China’s premium loose-leaf tea industry, Bamacha already operates over 3,000 stores across the country. Since officially entering the Douyin market in 2021, the brand has quickly established a professional e-commerce team on the platform. By 2022, Bamacha had repeatedly achieved sales exceeding one million RMB during major promotional events, marking a successful step in its digital transformation. However, as online operations became more structured and competition intensified, Bamacha encountered growth challenges in 2023. In response, the ByteDance team conducted an in-depth analysis of the brand’s situation and developed a tailored strategy for upgrading to what they term “Brand Operation 2.0.” This strategy focused on key areas such as audience asset...

Chinese Douyin Search Advertising: How Can New E-commerce Products Get Through the Cold Start Period with Search?

12/04/2025

Douyin Search Ads refer to the advertising format on the Douyin platform where ads related to an advertiser's products or services are displayed based on search keywords or relevant topics. This approach leverages Douyin's powerful search engine technology and user behavior analysis capabilities to accurately deliver ads to target audiences, thereby enhancing advertising effectiveness and conversion rates. For e-commerce new products, how can they quickly get through the cold start period? Below are some practical advertising products and solutions. E-commerce merchants can utilize Douyin Advertising products such as New Customer Assurance Ad, Product Card, and New Product Acceleration to swiftly overcome the cold start phase and improve the performance of search ads from the entry stage to the operational stage. New Customer Assurance Ad New merchants often worry about lack of traffic and difficulty in generating orders during the entry stage. The New Customer Assurance Ad provides first-time search ad advertisers with a 7-day search traffic support, helping new merchants quickly navigate the cold start period and achieve product orders. Product Card After entering the platform, how can e-commerce merchants...

1
2
3
Next Page
Total Pages: 4

How can local businesses leverage Chinese Douyin live streaming, short video promotion, search, and lead promotion?

Chinese Douyin Lead Promotion Case: Daily Orders Increased by 120% Month-on-Month

How can Chinese Douyin search ads help local businesses achieve both business growth and brand awareness explosion?

How can a store promote on Chinese Douyin? What is the promotion effect?

How can daily chemical brands carry out marketing and promotion on Chinese Douyin e-commerce?

How can local businesses gain more new growth on Chinese Douyin?

Chinese Douyin E-commerce Marketing: Tea Industry "Yuntu + Xingtu + Qianchuan" Whole-domain Collaborative Growth!

Chinese Douyin Search Advertising: How Can New E-commerce Products Get Through the Cold Start Period with Search?

Start Advertising in China?

Who we are

Follow Us

Social Media

Contact