How can early education institutions achieve breakthroughs in both leads and GMV through Chinese Douyin lead promotion?
Date: 01/14/2026Views: 17
With the advancement of society and the evolution of family education concepts, the parent-child early education market has become a major focus for parents. In such a highly competitive market, early education and childcare institutions need to continuously explore and innovate to attract more families and improve service quality, thereby achieving breakthroughs in performance. Xiamen’s Youmeng Koala Childcare Service Co., Ltd., with its unique educational philosophy and advanced operational model, has become one of the largest childcare service groups in the region. This article explores how Youmeng Koala achieved dual growth in leads and GMV through massive local promotion strategies, standing out in a competitive market.
Uniqueness in Educational Philosophy and Operational Model
Youmeng Koala centers its approach on the Montessori teaching system, combined with an immersive bilingual environment and small-class teaching, emphasizing high-quality education and management. The company holds childcare service qualifications issued by the Health Commission and employs several experienced, professionally certified Montessori teachers, ensuring educational quality while providing reliable childcare services.
Strategy Using Massive Local Promotion for Leads
Youmeng Koala achieved significant market breakthroughs and enhanced brand influence through massive local promotion strategies:
- Regularization of Live Streaming Operations
The company adopted a regular live streaming strategy, consistently showcasing educational courses and campus features in live broadcasts. By highlighting product advantages, it attracted user attention. Additionally, it extended content reach beyond live streams through short videos, enhancing overall brand exposure and user interaction.
- Multi-Dimensional Portfolio Optimization
Through a multi-dimensional combination of traffic products, customer acquisition tools, and premium products, the company effectively improved operational efficiency and customer conversion rates.In live streams, low-priced hook products attracted potential customers, while high-priced quality courses boosted sales upgrades.
- Application of Integrated Marketing Methods
Beyond live streaming, Youmeng Koala utilizes various methods such as diversifying homepage components and using hook products for traffic generation, comprehensively attracting users to leave information and inquire.The company flexibly applied functional components in different scenarios to increase user participation and conversion rates, while optimizing brand tone and visual identity to enhance user trust and loyalty.
Maximizing Dual Benefits: Leads & GMV
Through precise operational strategies and effective marketing methods, Youmeng Koala achieved dual growth in leads and GMV:
Organic Integration of Online and Offline Strategies
Using multiple combination strategies, the company not only ensured customer acquisition online but also guided them to offline visits. Through psychological price anchoring and precision marketing strategies, it facilitated efficient order conversion offline. Particularly during major events and live streams, promotional orders and extreme single-product traffic generation quickly enhanced brand influence and user loyalty.
Achieved Leapfrog Growth in Performance
With its precise operational model of massive local promotion for leads, Youmeng Koala not only solidified its leading position in the market but also significantly strengthened its brand influence and user loyalty. Through continuous optimization and innovation, the company achieved remarkable performance leaps in the early education and childcare sector.
In summary, Youmeng Koala Childcare Service Co., Ltd., through its unique educational philosophy and precise promotion strategies, achieved a performance breakthrough in a highly competitive market. In the future, as the market continues to evolve and user needs change, the company will continue to innovate and optimize, providing high-quality early education services to more families and expanding its influence and market share.
