How does Chinese Douyin's feed e-commerce promotion assist brand conversion?

During major shopping festivals, precise traffic is crucial for driving business growth for brands. In a highly competitive market environment, it’s not only essential to actively pursue high-quality traffic but also to effectively convert this traffic into tangible audience value, thereby achieving steady business growth.

Yong Yi: Closed-Loop Information Flow Directs to Product Pages, Unlocking Traffic Synergy

During major promotions, Douyin Ads’ brand advertising significantly upgraded its e-commerce recommendation feed, particularly through innovative use of magnetic sticker formats aimed at enhancing exposure and user interaction rates. Home furnishing brand Yong Yi, promoting its new "Back Support Chair," leveraged e-commerce recommendation feeds combined with product magnetic stickers to highlight the product’s unique selling points and factory credibility, while also promoting an upcoming live-stream event.

1. Creative Application and Results:

Yong Yi skillfully utilized various magnetic sticker card interactive formats to capture user attention and boost engagement and purchase decisions. Through precise targeting and personalized delivery, Yong Yi achieved a CTR 28% higher than the industry average, with a 7-day long-term ROI 80% higher than the industry average. This innovative strategy not only drove traffic growth but also enhanced brand image and fostered user loyalty.

2. Conversion and User Acquisition:

By leveraging the precise delivery capabilities of e-commerce recommendation feeds and magnetic stickers, Yong Yi successfully accumulated a large pool of potential customers and efficiently converted them into actual consumers. This closed-loop marketing model not only strengthened the brand’s market influence but also delivered significant sales growth.

JORYA Weekend: Multi-Creative + Coupon Magnetic Stickers Drive Multi-Product Sales Conversion

During the 618 shopping festival, fashion brand JORYA Weekend also utilized the advantages of Douyin Advertising’s information flow products. By combining multiple creatives with coupon magnetic stickers, the brand achieved efficient promotion and sales conversion for its new products.

1. Creativity and Product Display:

JORYA Weekend launched multiple new apparel products, using the smart optimal delivery feature of one-click multi-product promotion to accurately attract the attention of its target audience. Coupled with coupon magnetic stickers, the brand effectively highlighted promotional benefits, such as allowing users to directly claim coupons through the stickers, further boosting user participation and speeding up purchase decisions.

2. Performance and ROI Improvement:

JORYA Weekend’s information flow ads not only achieved an excellent CTR (23% higher than the industry average) but also reduced add-to-cart costs by 73% compared to the industry average. The 7-day long-term ROI was as high as 185% of the industry average. These results demonstrate the brand’s successful high-efficiency conversions and marketing outcomes, effectively driving explosive sales for multiple products.

Conclusion

In the competitive environment of major shopping festivals, Douyin marketing’s upgraded information flow product capabilities provide brands with powerful marketing tools. Innovative magnetic sticker formats and precise delivery strategies not only ensure high exposure and user interaction but also effectively address the inefficiencies and wastage commonly associated with traditional advertising.

As an "accelerator" for brand marketing, Douyin Advertising will continue to support both major promotions and daily marketing needs. By optimizing product combinations and maximizing traffic efficiency, it will consistently help brands achieve business growth and increase market share.