Chinese Douyin live broadcast promotion helps catering stores achieve live broadcast GMV exceeding 10 million!

Douyin livestreaming has become a powerful promotional tool in today’s food and beverage industry. For brands like Liangliang Steamed Lobster, it is not just a marketing channel—it’s a vital bridge connecting consumers and the brand. Through clever marketing strategies and meticulous operations, Liangliang Steamed Lobster successfully achieved over RMB 10 million in GMV via Douyin livestreaming, along with more than 5 million total impressions and an astounding 15,000 orders.

Below, we take an in-depth look at how Liangliang Steamed Lobster leveraged Douyin live broadcast to enhance brand influence and market share from multiple angles.

Diverse Livestream Themes Create a Rich Viewing Experience

Liangliang Steamed Lobster’s livestreams were not mere product displays—they were carefully curated visual and sensory experiences. To attract viewers from different backgrounds and interests, the brand designed three distinctive livestream settings on the 55th-floor rooftop of Wuhan World Trade Tower: campus, gathering, and band.

The campus theme attracted younger audiences with a fresh and youthful vibe, the gathering theme recreated the joy of social meals, and the band theme combined food with music, offering a unique cultural experience. These varied themes not only showcased the brand’s culture and core values but also effectively communicated messages centered around youth, joy, delicious food, and music.

Refined Audience Targeting Precisely Reaches High-Conversion Users

By analyzing data from tools like "Massive Local Push," Liangliang Steamed Lobster gained deep insights into its main consumer base: young people aged 20–40, with a significant proportion of female customers. Based on these insights, the brand refined its audience targeting and adjusted content in subsequent livestreams—for example, by hosting women-exclusive events, launching female-oriented food promotions, and inviting female KOLs to join broadcasts.

At the same time, through precise targeted delivery, they effectively improved engagement and conversion rates, strengthened brand loyalty, and further solidified their leading position in the competitive lobster dining market.

Phased delivery Strategy Maximizes Traffic Value

Liangliang Steamed Lobster adopted a phased and refined approach to its ad strategy to maximize traffic value and sustain viewer participation.Before the livestream, during peak hours, they used paid traffic to attract precisely targeted audiences, ensuring a strong viewership at the start of the broadcast. As the livestream progressed, they adjusted their strategy with a focus on conversions, expanding the live room’s traffic pool through both shallow and deep delivery plans to maximize traffic and increase transaction density.

Moreover, the brand employs different delivery tactics depending on the time of day and viewers’ online status, effectively controlling ad delivery speed and maintaining both high ad ROI and active viewer interaction.

Optimized Livestream Rhythm Ensures Maximum Delivery Results

Throughout the livestream, Liangliang Steamed Lobster continuously improved the user experience and ad performance by dynamically optimizing delivery cadence and content strategy.Based on real-time viewer feedback and ad data, they promptly adjusted targeting strategies to ensure effective ad delivery and maximize advertising ROI.

For instance, at the beginning of the broadcast, they increased efforts on view-based plans to quickly boost viewer numbers and engagement. During the livestream, they optimized and adjusted their delivery approach based on demographics such as age, gender, and location, reducing wasted resources while increasing user participation and conversion rates.

Conclusion

As illustrated above, Liangliang Steamed Lobster successfully increased brand awareness and influence among consumers by leveraging Douyin Live with diverse themes, refined audience targeting, a phased ad strategy, and optimized livestream pacing.

Looking ahead, as digital tools continue to evolve, we expect more local F&B brands to join the Douyin local business ecosystem, collectively benefiting from the traffic dividends brought by livestreaming and delivering higher-quality consumer experiences.