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How can local businesses gain more new growth on Chinese Douyin?

How can local businesses gain more new growth on Chinese Douyin?

12/11/2025

The rapid rise of digital platforms has created new growth opportunities for various industries, while simultaneously presenting fresh challenges for traditional service sectors. Within this wave of digitalization, the home services industry—exemplified by leading platforms like Woodpecker Family Repair—has encountered significant hurdles such as declining online user growth and lead loss. As China's largest home maintenance service platform, Woodpecker Family Repair identified these challenges early. In 2023, it strategically deepened its presence on Douyin, initiating a pivotal shift from a traditional transactional "business model" to an integrated "business + content model." This strategic transformation involved key actions: the successful launch of a self-developed group-buy mini-program in February, followed by the introduction of native content products and the strengthening of an Enterprise Account matrix starting in May. The company also established a dedicated video team, integrated its repair mini-program with group-buy features, and launched local promotion livestreams. Leveraging these native content products alongside dedicated search products, Woodpecker masterfully generated organic "self-created" search traffic. This innovative approach of combining native content with Douyin search ads effectively broke through the perceived ceiling for...
Chinese Douyin live streaming e-commerce has poor traffic. What can be done about it?

Chinese Douyin live streaming e-commerce has poor traffic. What can be done about it?

12/10/2025

Solving the challenge of stagnant live stream traffic has become a major concern for many brands. With Douyin’s monthly active users surpassing 800 million, live commerce has firmly entered the mainstream. Yet, in such a competitive environment, many merchants find themselves struggling. So, how can this issue be addressed? Let’s explore. First, it’s essential to understand how live stream traffic is generated. Traffic primarily comes from three sources: organic distribution, the traffic pool, and paid traffic. Organic traffic includes followers, the recommendation page, nearby page, and the live streaming plaza. The traffic pool refers to the allocation of audience based on each live stream or content update. Paid traffic, acquired through promotions, offers the advantage of reaching precisely targeted audiences. So, what can be done to increase live stream viewership? First, learn to structure your live streaming process. Before going live, plan your content and promotions carefully. Prepare everything in advance and outline the flow of the broadcast to ensure a smooth and professional presentation. Develop a full script for the host to maintain pace and structure, making sure each...
Chinese Douyin E-commerce Marketing: Tea Industry

Chinese Douyin E-commerce Marketing: Tea Industry "Yuntu + Xingtu + Qianchuan" Whole-domain Collaborative Growth!

12/09/2025

Over time, tea has evolved from a traditional beverage into a new form of social interaction, especially among young people. A compact stove, a pot of steaming tea, and a few side snacks have become a trendy lifestyle choice for the younger generation in China. On Douyin, young users are increasingly becoming the main consumers of tea products, creating new growth opportunities for tea brands. As a leading brand in China’s premium loose-leaf tea industry, Bamacha already operates over 3,000 stores across the country. Since officially entering the Douyin market in 2021, the brand has quickly established a professional e-commerce team on the platform. By 2022, Bamacha had repeatedly achieved sales exceeding one million RMB during major promotional events, marking a successful step in its digital transformation. However, as online operations became more structured and competition intensified, Bamacha encountered growth challenges in 2023. In response, the ByteDance team conducted an in-depth analysis of the brand’s situation and developed a tailored strategy for upgrading to what they term “Brand Operation 2.0.” This strategy focused on key areas such as audience asset...
Chinese Douyin E-commerce Case: Rapid and Stable Volume Growth in Women's Shoes Omnichannel Promotion

Chinese Douyin E-commerce Case: Rapid and Stable Volume Growth in Women's Shoes Omnichannel Promotion

12/08/2025

Clothing and footwear serve as an outward expression of individuality and personal aesthetics. In this era of personalized consumption, a growing number of young consumers are moving away from blindly chasing major labels and fleeting trends. Instead, they are investing time in thoughtfully combining minimalist accessories to showcase their unique style. This shift in consumer values has created unprecedented opportunities for numerous local brands that prioritize product quality and design, attracting a dedicated following. In this landscape where personality and aesthetics converge, Douyin has emerged as the premier stage for these domestic brands to showcase their appeal. Take Ame Handmade Women's Shoes as an example. The founder launched the brand from Chengdu, known as the "Capital of Women's Shoes," starting with traditional e-commerce. However, in 2020, the company faced significant challenges with declining sales and mounting inventory, pushing the business into a difficult period. To turn the situation around, beginning in 2021, the founder led the team to pivot their focus towards Douyin marketing, choosing to start from scratch once again. They set an ambitious goal of livestreaming consecutively for...
Chinese Douyin E-commerce Beauty New Product Promotion Strategy

Chinese Douyin E-commerce Beauty New Product Promotion Strategy

12/05/2025

Over time, a growing number of beauty brands have turned their attention to Douyin E-commerce, viewing it as a powerful new front to rapidly capture market share. These brands aim to boost sales and build long-term market value through new product launches. At the same time, Douyin E-commerce continues to support merchants with preferential campaigns, resource allocation, and operational strategies to help brands achieve breakthroughs and growth. Many businesses have already successfully launched new products on Douyin E-commerce with impressive results. For example, Osman’s "Brightening Essence" achieved over RMB 4 million in sales on its first day. Winona’s spot-diminishing serum exceeded RMB 12 million in sales during its Super Brand Day. Yusur’s new product surpassed the million-RMB mark upon release, achieving a successful cold start. In color cosmetics, Carslan’s upgraded "Kitten" foundation became an instant hit with sales exceeding RMB 75 million. Judydoll’s "Ice Iron" lip glaze surpassed RMB 10 million in sales during Double Eleven, while Caiting’s three-color blush palette broke RMB 15 million during the same period. So, what core strategies did these brands adopt? And what patterns...
Chinese Douyin Search Advertising: How Can New E-commerce Products Get Through the Cold Start Period with Search?

Chinese Douyin Search Advertising: How Can New E-commerce Products Get Through the Cold Start Period with Search?

12/04/2025

Douyin Search Ads refer to the advertising format on the Douyin platform where ads related to an advertiser's products or services are displayed based on search keywords or relevant topics. This approach leverages Douyin's powerful search engine technology and user behavior analysis capabilities to accurately deliver ads to target audiences, thereby enhancing advertising effectiveness and conversion rates. For e-commerce new products, how can they quickly get through the cold start period? Below are some practical advertising products and solutions. E-commerce merchants can utilize Douyin Advertising products such as New Customer Assurance Ad, Product Card, and New Product Acceleration to swiftly overcome the cold start phase and improve the performance of search ads from the entry stage to the operational stage. New Customer Assurance Ad New merchants often worry about lack of traffic and difficulty in generating orders during the entry stage. The New Customer Assurance Ad provides first-time search ad advertisers with a 7-day search traffic support, helping new merchants quickly navigate the cold start period and achieve product orders. Product Card After entering the platform, how can e-commerce merchants...
Chinese Douyin Search Advertising Placement Strategy

Chinese Douyin Search Advertising Placement Strategy

12/03/2025

As user search behavior evolves—from videos to products and services—search has become a critical touchpoint for activating consumer demand. In this emerging blue ocean of search marketing, merchants who can deeply understand and accurately leverage the value of search marketing will gain a decisive advantage in business growth. Through three core dimensions—broadening reach, capturing demand, and improving efficiency—the immense value of Douyin search ads in achieving "closing value" for businesses is clearly demonstrated. I. The Value of Douyin Search Advertising Broadening Reach: Activating User Demand Search is no longer about passively waiting for users. Instead, high-quality creative content can proactively stimulate users’ latent needs. For example, the "Watch-and-Search" mechanism instantly triggers user interest, expands traffic entry points, and strengthens user engagement and trust. Capturing Demand: High-Efficiency Conversion Search ads attract users with clear intent, making direct conversion more likely and delivering efficient closing. Through long-term brand building and capturing user mindshare, as well as transitioning from generic to branded recognition, Douyin Advertising helps showcase your brand, establish category association, and guide users to search for brand-specific terms instead of generic...
Strategies and Case Analysis for Launching New Products on Chinese Douyin E-commerce in the Beauty Industry

Strategies and Case Analysis for Launching New Products on Chinese Douyin E-commerce in the Beauty Industry

12/02/2025

How Top Beauty Brands Master New Product Launches on Douyin E-Commerce With the meteoric rise of Douyin E-Commerce, an increasing number of beauty brands are leveraging it as a pivotal sales channel. These brands are launching new products to drive significant growth and build long-term brand value. To support this, Douyin E-Commerce provides comprehensive support through promotional activities, resource allocation, and operational guidance, empowering brands to achieve breakthroughs. So, what core strategies are these successful brands employing? Is there a replicable formula for creating hit products on Douyin? The Blueprint for Launching Hit Products on Douyin Douyin E-Commerce has developed a proven, four-step methodology: "Pre-building Hype, The Launch Accelerator, Seeding the Spark, and Full-Funnel Ignition." This framework provides brands with a clear path to effectively promote new products and achieve explosive sales, a strategy validated by numerous success stories. Case Studies and Strategic Breakdown OSM (Osm): Focused on core product benefits, using a "premium product + competitive pricing" combo to pre-build hype. They effectively used Douyin search ads to connect the content and product shelf ecosystems, guiding traffic for their...

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