OceanEngine Thousand-river Global Promotion, Exploring New Business Opportunities in Chinese Douyin Live Streaming
12/01/2025
Massive Thousand Rivers Global Promotion, a product for Douyin live streaming promotion, aims to optimize overall payment ROI. It expands live streaming traffic across Douyin’s information flow recommendations, live streaming square, mall, and search, exploring high-quality global traffic to drive comprehensive growth in live streaming sales. In the thriving era of interest-based e-commerce, an increasing number of brands and merchants are launching live streaming campaigns on Douyin. Content-driven scenario consumption on Douyin has shown significant growth, but this has also led to intensified competition in the e-commerce landscape. The challenges of this environment are becoming more apparent, mainly reflected in the following aspects: Scarcity of Host Resources: With the rapid development of Douyin live streaming, merchants are competing for top-tier hosts, leading to rising costs for live streaming services. Increasing Marketing Costs: To gain more exposure and user attention, merchants need to invest heavily in marketing efforts, such as advertising and KOL collaborations. However, as competition intensifies, these costs continue to climb, adding pressure to marketing budgets. Homogeneous Competition: Many merchants adopt similar positioning and marketing strategies on Douyin, resulting...
