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Chinese Douyin E-commerce: GMV of new products exceeds 100 million yuan in 15 minutes

11/29/2025

For a long time, brands have been exploring ways to avoid new product failures and increase the success rate of "breaking through"—a common pain point in the industry. During the product launch phase, low seeding efficiency and imprecise traffic often make it difficult to capture consumer attention. In the explosive growth stage, the lack of refined operational methods hinders the ability to attract high-quality traffic and improve conversion rates effectively. However, some brands have successfully cracked the code to launching hit products on Douyin E-commerce: WonderLab focused on new product gift sets, generating over RMB 15 million in GMV for its new items; Xiaomi achieved over RMB 100 million in GMV within just 15 minutes during its new product launch event; Disney boosted sales of new products by 478% year-on-year during its anniversary campaign; Bosideng, through an interactive live session with celebrity Yang Zi, saw search GMV surge by 3590.6% month-on-month. Douyin E-commerce has compiled these success stories and introduced a practical four-step methodology: "Pre-launch Buzz, Launch Accelerator, Seeding Hooks, and Full-domain Activation." This approach offers brands a clear "instruction...

Chinese Douyin Store Promotion: Huge Local Promotion "Search Ads" Launched!

11/28/2025

On Douyin, short-form videos, live streaming, and search have become the three core engines driving business growth for merchants. Among these, douyin search ads, as a newly launched product, offer businesses a more comprehensive way to enhance their operational capabilities. This powerful tool helps merchants fully leverage platform traffic to achieve diverse marketing objectives, such as increasing foot traffic to physical stores, boosting voucher sales, growing their Douyin account follower base, and driving viewership for live streams. The operational logic of Douyin Ads search function is sophisticated. After a merchant places an ad through the巨量本地推 (Massive Local Push) platform, the system evaluates the ad against vast available inventory. It estimates click-through rate (CTR) and conversion rate (CVR) based on the merchant's bid. These factors, combined with the ad's relevance to the search query, contribute to an eCPM calculation used in the final ranking. This process ensures merchants acquire search traffic with high precision. For local service businesses, the value of integrating Douyin search ads into their overall strategy is significant and threefold: Firstly, this Douyin Advertising solution supports multiple marketing...

How to run ads on Chinese Douyin to get traffic and successfully sell products?

11/27/2025

As one of the most popular short-video platforms, Douyin offers businesses a vast market opportunity. Leveraging the platform's advertising system, Douyin Ads, through its dedicated advertising platform JuLiang QianChuan, allows brands to quickly gain traffic and drive successful product sales. Here's a detailed guide to get started: Account Setup and Funding Work with a reputable China advertising agency to open an account. An experienced partner ensures security, compliance, and professional support. Once your account is set up, fund it through secure payment channels. It's advisable to start with a small test budget to better understand the performance of your Douyin Advertising campaigns. Leverage Both Short-Video and Live Streaming Develop an integrated content strategy based on your product and target audience. Short videos are great for capturing attention quickly, while live streams offer real-time engagement. Use the ad management platform to accurately target audiences by location, gender, age, and more, ensuring your content reaches the right users and increases conversion rates. Create engaging content: produce eye-catching short videos that highlight product features, and plan interactive live streams to encourage user participation....

Chinese Douyin Feed Ads Placement Strategy

11/26/2025

In today’s digital age, advertising has become an indispensable tool for brands looking to capture user attention and drive growth. ByteDance’s advertising platform, Ocean Engine, is drawing increasing attention from businesses worldwide due to its powerful data support and proven advertising effectiveness. As a core component of the platform, Douyin Ads—particularly in-feed advertising—has become a major focus for marketers. In this article, we explore key strategies for effective Douyin Advertising, helping brands leverage this dynamic platform for precise and impactful outreach. 1. Douyin In-Feed Ad Formats: Capturing User Attention in Seconds As a leading short-video social app, Douyin attracts billions of users with its engaging and entertaining content. In-feed ads have emerged as a powerful tool for brand promotion. There are three primary ad formats: native video ads, banner ads, and rewarded video ads. Native video ads blend seamlessly into users’ video feeds, making them more natural and less intrusive. Banner ads deliver concise yet visually striking messages directly on user pages. Rewarded video ads offer virtual incentives to encourage user interaction, thereby increasing exposure. Selecting the right ad format...

Internet Advertising Tips: Chinese Douyin Advertising Strategy

11/25/2025

With the rise of social media, Douyin (China's TikTok) has become one of the most popular short-video platforms, attracting hundreds of millions of users. For businesses, leveraging Douyin Ads is an effective way to promote their brand and capture audience attention. In this article, we will provide a comprehensive guide to advertising on Douyin, covering its platform, ad formats, and pricing models. 1. Introduction to the Douyin Advertising Platform Douyin and its advertising platform, Ocean Engine, are both products under ByteDance. Douyin is a short-video sharing app, while Ocean Engine is the official ad platform that enables advertisers to place ads across ByteDance’s apps, including Douyin. Through Ocean Engine, brands can display ad content to achieve their marketing and promotion goals. 2. Douyin Advertising Formats Douyin offers a variety of ad formats to suit different marketing objectives. Here are some of the most common ones: Incentivized Video Ads: Users receive rewards for watching ads. Ideal for boosting engagement and retention. Native Video Ads: These ads blend seamlessly into users’ personalized video feeds, offering a natural viewing experience. Brand Zone: A...

How exactly does Douyin live streaming advertising work?

11/24/2025

Douyin live streaming is an effective way to promote products or services on the Douyin platform. It attracts a large number of users through live interactions, increasing brand exposure and driving product sales. When executing a Douyin live streaming campaign, several key steps and strategies should be considered. Below is a detailed guide on how to run a successful live stream promotion on Douyin. 1. Understand the Douyin Platform Before getting started, it’s essential to fully understand the characteristics and user base of Douyin. As a short-video-focused social platform, Douyin’s live feature enables real-time interaction with viewers. Understanding user interests, preferences, and behavior patterns will help in crafting more effective advertising strategies. 2. Set Clear Objectives When planning a live stream campaign, defining clear goals is crucial. Is the aim to increase brand awareness, enhance product visibility, or drive direct sales? Clear objectives make it easier to measure performance and adjust strategies to better meet expectations. 3. Choose the Right Live Format Douyin offers various live streaming formats, including solo broadcasts, collaborative streams, and celebrity-hosted livestreams. Select the format that...

A Beginner's Guide to Native Advertising on Chinese Douyin

11/21/2025

Since its inception, native advertising has continuously evolved and redefined itself in the market. As the marketing landscape and technological capabilities advance, so do the formats and content of native ads. The essence of native advertising lies in its non-standardized, adaptable nature that blends into user experience, making it more acceptable to audiences. With the rise of short videos and live streaming, user preferences for advertising have shifted. At the same time, businesses are adopting more精细化 (precise) operational strategies. Against this backdrop, the definition of native advertising is undergoing another transformation. Firstly, users are increasingly seeking high-value information. Therefore, beyond preserving user experience, native ads must also deliver effective and meaningful content. Secondly, the concept of advertising scenarios continues to expand. From ads that mimic organic content to those integrated with platform ecosystems, product features, and situational contexts—this iteration of native advertising meets advertisers’ deeper needs and is gaining significant attention. Understand Douyin Native Ads and Seize Advertising Opportunities Douyin native ads are delivered through authentic Douyin accounts. They blend promotional content with account management, providing users with valuable information...

OceanEngine Local Promotion: How can art education brands acquire customers on Chinese Douyin?

11/20/2025

Hope Art Education Leverages Douyin for Breakthrough Customer Acquisition and Brand Growth Marking its 19th anniversary, Hope Art Education, a leading brand in its sector, embarked on a significant innovative move. By establishing its presence on Douyin (China's TikTok) and leveraging the power of Juliang Local Push (巨量本地推), the brand successfully broke away from traditional customer acquisition methods. Utilizing an integrated approach combining 'store exploration' videos, short-form content, and live streams, it achieved substantial business growth. During the National Day holiday period, this strategy, powered by live streaming and optimized Douyin Advertising, generated nearly ten thousand potential customer leads. The brand's Gross Merchandise Value (GMV) surpassed 100,000 RMB, injecting new momentum into its business. I. Strategy: To ensure success on the competitive Douyin platform, Hope Art Education devised a series of innovative strategies, forming a core part of their effective Douyin marketing plan. It initiated a branded hashtag challenge, collaborating with local Key Opinion Leaders (KOLs) for school visit and endorsement videos ('store exploration' or 探店). This utilized Douyin's Search Brand Zone (搜索品专) to precisely capture traffic from users...