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How can the education industry efficiently acquire customers through Chinese Douyin promotion?

11/10/2025

For educational institutions, achieving low-cost and high-efficiency customer acquisition has long been a challenge. In recent years, many have turned to short video platforms, yet they often struggle with rigid ad formats, uninspired content, and overly sales-driven copy—all of which make it difficult to build a trusted brand image. To truly activate users and achieve effective lead generation, educational institutions must move away from traditional methods such as mechanical discount promotions and pushy advertising. Instead, they need to build a more human-centered and value-driven content marketing system. The education industry typically involves high-value purchases and long, complex decision-making processes. Live streaming has proven to be an effective tool for capturing leads and driving conversions. Heima Programmer adopted brand live streaming as its main strategy for lead conversion. On one hand, it leveraged user-oriented quality content—such as live interaction sessions—to boost engagement and attract traffic. On the other, it established a complete lead operation logic to facilitate user conversion. Content-wise, the brand’s live streams were divided into two main types: Instructor-led streams focused on building the instructor’s IP image through interactive...

What is Chinese Douyin Life Services? What is the difference between DOU+ and Local Promotion?

11/10/2025

What is Douyin Life Services? It refers to turning local dining, entertainment, and leisure offerings into group-buy deals and vouchers that are sold on Douyin. How are they promoted? Through short videos, live streams, and store detail pages. So, what’s the difference between DOU+ and Local Push? ① Target Audience DOU+ serves all content creators, while Local Push is exclusively designed for local businesses. ② User Behavior Targeting DOU+ primarily targets users based on their interests. For example, if you’re in the food industry, DOU+ will recommend your content to users who enjoy watching food-related videos. In contrast, Local Push targets users who have previously purchased food vouchers or group deals. ③ Ad Type Local Push is a bidding-based advertising product, while DOU+ is not. ④ Advertising Strategy Local Push allows advertisers to customize audience demographics, products, creatives, bids, and more. DOU+, on the other hand, focuses more on content-based promotion. ⑤ Content Style Local Push supports hard-selling ads with a stronger commercial intent, while DOU+ is more aligned with organic, discovery-driven content such as user-generated reviews and check-ins. ⑥...

How to run search ads on Chinese Douyin? What should be noted when running Chinese Douyin search ads?

11/10/2025

In the future, advertisers will find that a dual-engine approach combining "feed + search" is key to reducing long-term costs and improving ROI. However, when launching Douyin search ads, it’s important not to simply replicate existing ad creatives in search campaigns. While this may be convenient, it fails to maximize the potential of search advertising. Here are several essential factors to consider when planning your search advertising strategy: Audience targeting is critical in search advertising In search scenarios, keywords directly reflect users’ intent and potential audience segments. Therefore, keywords form the core of audience targeting. Effectively leveraging keywords to address different user attributes, decision-making stages, and needs—while developing refined ad plans and creative strategies—is an efficient way to reduce costs and drive incremental value through search advertising within the broader marketing ecosystem. Improve operational efficiency with smart tools In addition to standard keyword bidding, advertisers can make full use of e-commerce search tools, which are highly practical for businesses at different growth stages. For example, Douyin offers e-commerce search advertising tools suited to various merchant needs. New merchants can try...

How can the life service industry acquire customers through Chinese Douyin promotion?

11/06/2025

As a leading short-video platform in China, Douyin offers multiple advantages for the lifestyle services industry and has become an essential promotion channel. I. Advantages of Douyin in the Lifestyle Services Industry Diverse ad formats: Douyin provides various advertising options, including native ads, brand challenges, and celebrity collaborations. This allows businesses in different sectors to choose the most suitable format based on their promotional needs. Massive traffic: With a huge user base and hundreds of millions of daily active users, Douyin offers extensive reach for businesses in the lifestyle services industry, enabling them to quickly attract a large number of potential customers. Precise targeting: Douyin can deliver ads accurately based on user interests, geographic location, and other data, improving both exposure and conversion rates. This ensures that ad content is seen by the most relevant audience. High user engagement: Douyin users actively interact with content through comments, likes, and shares. This helps strengthen communication between brands and users, enhancing customer loyalty. Powerful data analytics: Douyin offers robust data analysis tools that help businesses understand user behavior and preferences. These insights...

How can the education industry efficiently acquire customers through Chinese Douyin promotion?

What is Chinese Douyin Life Services? What is the difference between DOU+ and Local Promotion?

How to run search ads on Chinese Douyin? What should be noted when running Chinese Douyin search ads?

How can the life service industry acquire customers through Chinese Douyin promotion?

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