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How can daily chemical brands carry out marketing and promotion on Chinese Douyin e-commerce?

How can daily chemical brands carry out marketing and promotion on Chinese Douyin e-commerce?

12/22/2025

KONO, an emerging hair care brand established in 2018, has always been committed to becoming a leading domestic professional salon-grade hair care brand. Since 2019, KONO has partnered with ByteDance’s advertising platform, Ocean Engine, and through three years of relentless effort, emerged as a dark horse in the industry. It steadily secured the top position in Douyin's hair care product sales rankings and achieved 300% growth across all channels in 2022. This success highlights KONO’s keen market insight and highly effective brand operations, as well as the instrumental role of Ocean Engine in driving brand development. Looking ahead, KONO aims to continue leveraging the power of Ocean Engine to further expand its omni-channel business, deepen its presence in the hair care industry, and consistently build brand equity. Douyin Strategy: Expand Market Share and Enhance Brand Image KONO will focus on the Douyin platform, utilizing its unique features and massive user base to break through user segments with diverse content and products. Simultaneously, it will strengthen brand endorsements to elevate brand image and perception. Marketing Perspective: Content Creation and Conversion: KONO...
How to promote and drive traffic to a store on Chinese Douyin?

How to promote and drive traffic to a store on Chinese Douyin?

12/19/2025

A beauty and hair salon brand leveraged large-scale local promotion on Douyin, beginning with a thorough review of past ad campaigns. By focusing on user needs, the brand produced high-impact short video content combined with promotional offers and discounted products. This strategy aimed to attract and nurture potential customers, expand its follower base, and increase brand exposure. The campaign was strategically divided into different phases according to the national holiday period, enabling scientific allocation of Douyin Ads for optimal local reach. Supported by Douyin platform events and localized traffic, the strategy successfully drove online group purchase sales and increased offline foot traffic, achieving growth across both channels. Store visits increased by 139% month-over-month, and the number of local stores expanded from 8 to 9. The brand consistently ranked #1 on Douyin’s local hair salon popularity and review charts, strengthening its position and reputation in the local market. Optimized Content + Limited-Time Offers to Drive Conversion In a competitive local beauty and hair salon market, attracting customers efficiently and cost-effectively is a major challenge. To better reach its target audience, the...
How can Chinese Douyin's global promotion help merchants increase their live streaming room GMV?

How can Chinese Douyin's global promotion help merchants increase their live streaming room GMV?

12/18/2025

Douyin live streaming is a key feature on the platform that allows users to broadcast real-time video content, engage with viewers, and promote products or services. It serves as a powerful tool for brand exposure, audience interaction, and sales conversion. Through live streaming, brands can showcase products, launch promotional campaigns, or share entertaining content, effectively capturing and retaining viewers' attention. "Global Promotion" is a product designed to maximize overall return on investment (ROI) for Douyin live streams. It optimizes total transaction value generated from the live room relative to ad spend, while expanding reach across key traffic channels such as Douyin’s information feed, live streaming square, mall, and search results. By exploring high-quality traffic sources system-wide, it drives comprehensive growth in live stream sales. Below are two case studies of successful Douyin Global Promotion campaigns: Bejirong: Innovating with Global Promotion to Expand Organic Traffic and Increase Brand Exposure Bejirong, a brand previously constrained by limited organic reach, successfully overcame this challenge through strategic Douyin Advertising. Global Promotion Helps Break Through Business Growth Barriers As a vertical live stream channel focused...
How to promote on Chinese Douyin to drive store traffic and acquire customers?

How to promote on Chinese Douyin to drive store traffic and acquire customers?

12/17/2025

Case Study: How Laika Image Design Leveraged Douyin Ads to Break Growth Barriers The hair salon market in China is intensely competitive. While large, well-known brands command a significant market share, small and medium-sized salons often struggle to compete and grow. In this challenging environment, innovative businesses are turning to Douyin (China's TikTok). The platform offers a cost-effective way to generate buzz ("grass-planting") with impressive results, making it a crucial channel for business growth. Laika Image Design is a prime example of a brand that seized this opportunity. Operating three chain stores in Taizhou, Zhejiang Province, Laika enjoyed a strong local reputation. However, its growth potential was limited by its small number of outlets and a finite local customer base. To break through this bottleneck, Laika needed to expand its market reach and significantly increase offline store visits. Laika turned to professional Douyin Advertising solutions to achieve this goal. They utilized Juliang Local Push's high-quality creative assets for precise targeting, employing immersive in-store experience videos to effectively "plant grass" and attract customers. By strategically planning their content, product offerings, and...
How can beauty brands achieve new breakthroughs in business scale through comprehensive marketing on Chinese Douyin (TikTok)?

How can beauty brands achieve new breakthroughs in business scale through comprehensive marketing on Chinese Douyin (TikTok)?

12/16/2025

In the internet era, the competition among beauty brands is more intense than ever. Beyond driving rapid sales growth, holistic promotion has demonstrated undeniable value in reducing costs and improving efficiency. One of the most innovative breakthroughs is its ability to empower beauty advertising operators, allowing them to focus more on content innovation and optimization. Unlocking the Potential of Beauty Ad Operators Under traditional approaches, beauty ad operators were required to accurately predict traffic trends while also handling tedious tasks such as creating new campaigns and setting budgets. As a result, they had limited capacity to excel in strategic planning, optimization, and content creation. Holistic promotion has changed this dynamic—it enables ad operators to dedicate more energy to creative work, while brands can alleviate manpower pressures and achieve efficient growth. Take OSIM, a leading domestic skincare brand, as an example. The brand quickly experienced the positive impact of holistic promotion on its advertising team. By standardizing its with holistic promotion, OSIM allowed the system to automatically explore traffic and update video content based on periodic data analysis. This shift allowed...
How can local businesses promote consumption through Chinese Douyin content creation?

How can local businesses promote consumption through Chinese Douyin content creation?

12/15/2025

The hotel and travel industry has long relied on passive consumer decision-making, much like the food and beverage and offline retail sectors. Although Online Travel Agency (OTA) platforms offer features such as price comparisons, maps, and reviews, individual hotels and lodgings often struggle to proactively reach potential guests or fully demonstrate their service capabilities. This is where Douyin marketing changes the game. On Douyin, interactions between travel businesses and consumers become more direct and dynamic. More importantly, the platform generates new travel inspiration even among users without concrete travel plans. During the 2023 May Day holiday, exorbitant hotel prices and the phenomenon of “no room left” left a deep impression. Yet the reality is that the travel industry faces over 200 days of low season each year. This imbalance between supply and demand contributes to intense peak-season crowding. During off-peak times, many hotels and homestays can only sustain business through price reductions and packaged tour groups. Travel is a multidimensional experience—encompassing cuisine, scenery, service, and more. While these elements are difficult to convey through text alone, they are perfectly suited...
Chinese TikTok Douyin's Massive Advertising Platform: Brand Advertiser Case Studies

Chinese TikTok Douyin's Massive Advertising Platform: Brand Advertiser Case Studies

12/13/2025

As an all-in-one solution integrating the powerful capabilities of the 巨量千川 (Ocean Engine) platform, Douyin's Global Promotion tool combines cutting-edge technology with a seamless blend of organic and paid traffic. It offers businesses the opportunity to leverage Douyin’s full range of traffic resources and explore new possibilities for higher GMV. Since its launch, Global Promotion has undergone continuous optimization to meet diverse advertising needs and enhance its overall performance. Many businesses have successfully addressed key operational challenges through Global Promotion, achieving significant business growth. Below, we highlight some of their success stories for your reference. Case 1: Reducing Labor Costs and Improving Advertising Efficiency The home textile brand Spring & Autumn Story once faced the challenge of creating hundreds of ad plans daily across multiple live-streaming rooms. Despite having a team of nine dedicated operators to monitor and adjust campaigns, they still struggled with insufficient manpower, unstable input-output performance, and mental fatigue. After adopting Global Promotion, only one ad plan was needed per live-streaming room. Just two operators could easily manage four rooms, greatly improving labor efficiency and driving noticeable...
How can wedding photography brands achieve cost reduction and efficiency improvement through Chinese Douyin marketing

How can wedding photography brands achieve cost reduction and efficiency improvement through Chinese Douyin marketing

12/12/2025

As a leading chain brand in the industry, Golden Lady has demonstrated outstanding capabilities in addressing the new challenge of shifting from offline to online growth, setting an example for the entire sector. As the first "China Well-Known Trademark" in the history of the national photography industry, Golden Lady established its Douyin online team as early as 2018 and expanded its online marketing team several times over the following years. By the second half of 2022, the brand began leveraging Douyin Ads with live streaming mini-cars to attract new customers. In 2023, Golden Lady urgently needed to increase both the quantity and quality of customer leads. They keenly recognized the added advantages of Douyin's local promotion IM product, including diverse scenarios and faster lead acquisition. Consequently, they actively began testing IM local promotion. In the first month of testing, Golden Lady became the first merchant in the wedding photography field to exceed 8,000 leads. By the second month, they successfully achieved "cost reduction and efficiency improvement" in the backend conversion process, establishing themselves as a leader in closed-loop customer conversion...

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