How to run ads on Chinese Douyin to get traffic and successfully sell products?

As one of the most popular short-video platforms, Douyin offers businesses a vast market opportunity. Leveraging the platform's advertising system, Douyin Ads, through its dedicated advertising platform JuLiang QianChuan, allows brands to quickly gain traffic and drive successful product sales. Here's a detailed guide to get started:

1. Account Setup and Funding

• Work with a reputable China advertising agency to open an account. An experienced partner ensures security, compliance, and professional support.

• Once your account is set up, fund it through secure payment channels. It's advisable to start with a small test budget to better understand the performance of your Douyin Advertising campaigns.

2. Leverage Both Short-Video and Live Streaming

• Develop an integrated content strategy based on your product and target audience. Short videos are great for capturing attention quickly, while live streams offer real-time engagement.

• Use the ad management platform to accurately target audiences by location, gender, age, and more, ensuring your content reaches the right users and increases conversion rates.

• Create engaging content: produce eye-catching short videos that highlight product features, and plan interactive live streams to encourage user participation.

3. Produce High-Converting Ad Creatives

• Use high-quality visuals and videos. Professional design tools or teams can significantly enhance the appeal of your ads.

• Emphasize your product's unique selling points in both ad copy and video to quickly communicate value and attract interest.

• Include interactive elements such as polls or giveaways to boost engagement and sharing.

4. Review Data and Optimize Campaigns

• Regularly monitor key metrics like click-through rate, conversion rate, and engagement via the ad dashboard.

• Analyze performance data to understand which creatives and targeting settings work best.

• Continuously refine your approach—adjust creatives, targeting, and timing to improve results.

• Run A/B tests to compare different ad versions or audience settings, helping you identify the most effective combinations.

By following these steps, businesses can effectively Advertise on Douyin, generate qualified traffic, and increase sales. Continuous learning and optimization are key to maintaining a competitive edge and achieving sustainable growth.