OceanEngine Thousand-river Global Promotion, Exploring New Business Opportunities in Chinese Douyin Live Streaming

Massive Thousand Rivers Global Promotion, a product for Douyin live streaming promotion, aims to optimize overall payment ROI. It expands live streaming traffic across Douyin’s information flow recommendations, live streaming square, mall, and search, exploring high-quality global traffic to drive comprehensive growth in live streaming sales.

In the thriving era of interest-based e-commerce, an increasing number of brands and merchants are launching live streaming campaigns on Douyin. Content-driven scenario consumption on Douyin has shown significant growth, but this has also led to intensified competition in the e-commerce landscape. The challenges of this environment are becoming more apparent, mainly reflected in the following aspects:

1. Scarcity of Host Resources: With the rapid development of Douyin live streaming, merchants are competing for top-tier hosts, leading to rising costs for live streaming services.
2. Increasing Marketing Costs: To gain more exposure and user attention, merchants need to invest heavily in marketing efforts, such as advertising and KOL collaborations. However, as competition intensifies, these costs continue to climb, adding pressure to marketing budgets.
3. Homogeneous Competition: Many merchants adopt similar positioning and marketing strategies on Douyin, resulting in homogeneous competition and making it difficult for users to differentiate and choose.
4. Limited User Patience: As Douyin live streaming evolves, users have become less patient and expect to quickly obtain information and value, or they may leave promptly.

Amid slowing growth in Douyin live streaming and an influx of new brands, addressing these challenges—improving live streaming ROI, increasing store sales, and optimizing costs—has become a critical task for every brand and merchant.

Massive Thousand Rivers Global Promotion helps live streaming rooms maximize sales by adjusting overall ROI targets. It supports exploring more sales opportunities through three key aspects: global traffic leverage, fully automated投放, and stable overall ROI:

1. Precise Product-Audience Matching: Leveraging large-scale machine learning, global promotion identifies high-intent paying audiences within a broader traffic pool, enabling precise audience targeting.
2. Accurate Prediction and Planning: By dynamically planning traffic in real-time, it maintains a competitive flow advantage and adapts to the live room’s changing conditions.
3. Overall Efficiency Optimization: Incorporating Uplift technology, it avoids wasted traffic, expands incremental audience reach, and helps merchants maximize GMV.

In a highly competitive market with rapidly changing consumer demands, brands and merchants can use Massive Thousand Rivers Global Promotion to enhance their core competitiveness in Douyin e-commerce live streaming. Through refined audience targeting, high-quality content creation, optimized advertising strategies, and data-driven decision-making, they can achieve sustainable growth. This approach empowers brands across industries to improve overall efficiency and ignite business growth.