Chinese Douyin E-commerce Marketing: Tea Industry "Yuntu + Xingtu + Qianchuan" Whole-domain Collaborative Growth!
12/09/2025
Over time, tea has evolved from a traditional beverage into a new form of social interaction, especially among young people. A compact stove, a pot of steaming tea, and a few side snacks have become a trendy lifestyle choice for the younger generation in China. On Douyin, young users are increasingly becoming the main consumers of tea products, creating new growth opportunities for tea brands. As a leading brand in China’s premium loose-leaf tea industry, Bamacha already operates over 3,000 stores across the country. Since officially entering the Douyin market in 2021, the brand has quickly established a professional e-commerce team on the platform. By 2022, Bamacha had repeatedly achieved sales exceeding one million RMB during major promotional events, marking a successful step in its digital transformation. However, as online operations became more structured and competition intensified, Bamacha encountered growth challenges in 2023. In response, the ByteDance team conducted an in-depth analysis of the brand’s situation and developed a tailored strategy for upgrading to what they term “Brand Operation 2.0.” This strategy focused on key areas such as audience asset...
