How can Chinese Douyin's Local Boost help merchants open both short videos and live streams at low cost with GMV exceeding 1.5 million yuan?
12/23/2025
In today’s highly competitive beauty industry, brands are constantly exploring new strategies to attract customers. Among these, Douyin Advertising has emerged as a highly effective approach. MLK Beauty, a brand established in 2013, has experienced remarkable growth over the past decade. It now boasts nearly 1,000 franchise stores across China, with 361 of them having claimed their online storefronts. Guided by the philosophy of “Natural, Simple, Fresh,” MLK is committed to delivering high-quality services to a broad customer base. With the rapid growth of the internet, MLK recognized the urgent need to expand its online presence and drive more foot traffic to its physical stores. To achieve this, the brand turned to Mass Local Push, a powerful platform that supports short video and live streaming commerce. By leveraging these dual channels, MLK successfully integrated online and offline strategies to maximize reach and conversions. The brand first optimized its short video content to attract targeted traffic, effectively building a robust traffic pool. It then utilized live streaming to bridge online engagement with offline visits, significantly increasing store exposure and conversion rates....
