How can beauty brands achieve new breakthroughs in business scale through comprehensive marketing on Chinese Douyin (TikTok)?

In the internet era, the competition among beauty brands is more intense than ever. Beyond driving rapid sales growth, holistic promotion has demonstrated undeniable value in reducing costs and improving efficiency. One of the most innovative breakthroughs is its ability to empower beauty advertising operators, allowing them to focus more on content innovation and optimization.

Unlocking the Potential of Beauty Ad Operators

Under traditional approaches, beauty ad operators were required to accurately predict traffic trends while also handling tedious tasks such as creating new campaigns and setting budgets. As a result, they had limited capacity to excel in strategic planning, optimization, and content creation. Holistic promotion has changed this dynamic—it enables ad operators to dedicate more energy to creative work, while brands can alleviate manpower pressures and achieve efficient growth.

Take OSIM, a leading domestic skincare brand, as an example. The brand quickly experienced the positive impact of holistic promotion on its advertising team. By standardizing its with holistic promotion, OSIM allowed the system to automatically explore traffic and update video content based on periodic data analysis. This shift allowed operators to invest more effort in strategy and content operation, thereby enhancing their competitiveness.

"Choosing holistic promotion was a smart decision. Early adopters gain experience and advantages—we achieved a win-win partnership with the platform," shared OSIM.

The Intelligent Edge of Holistic Promotion

A key reason OSIM favors holistic promotion lies in its powerful intelligent adjustment capabilities. "The algorithm behind holistic promotion outperforms human decision-making—it delivers more logical advertising choices and reduces subjective bias," the brand noted.

Many top beauty brand operators have also expressed that, although they were accustomed to manual control, they are now willing to delegate part of their advertising efforts to holistic promotion. This allows them to concentrate more on content creation and strategic planning.

Technical Advancements in Holistic Promotion

The core driving force of holistic promotion comes from the latest underlying technology of Ocean Engine. Compared to the standard promotion tools previously used by Douyin merchants, holistic promotion offers significant upgrades in traffic, strategy, functionality, and cost protection, providing beauty brands with a more efficient and precise advertising experience.

In summary, holistic promotion not only unlocks the potential of beauty ad operators but also delivers noticeable business growth through its intelligent optimization and user-friendly operation. With continuous technological advancements, holistic promotion is expected to play an increasingly important role in the beauty industry, helping brands achieve larger-scale business expansion.