Chinese TikTok Douyin's Massive Advertising Platform: Brand Advertiser Case Studies

As an all-in-one solution integrating the powerful capabilities of the 巨量千川 (Ocean Engine) platform, Douyin's Global Promotion tool combines cutting-edge technology with a seamless blend of organic and paid traffic. It offers businesses the opportunity to leverage Douyin’s full range of traffic resources and explore new possibilities for higher GMV. Since its launch, Global Promotion has undergone continuous optimization to meet diverse advertising needs and enhance its overall performance.

Many businesses have successfully addressed key operational challenges through Global Promotion, achieving significant business growth. Below, we highlight some of their success stories for your reference.

Case 1: Reducing Labor Costs and Improving Advertising Efficiency

The home textile brand Spring & Autumn Story once faced the challenge of creating hundreds of ad plans daily across multiple live-streaming rooms. Despite having a team of nine dedicated operators to monitor and adjust campaigns, they still struggled with insufficient manpower, unstable input-output performance, and mental fatigue.

After adopting Global Promotion, only one ad plan was needed per live-streaming room. Just two operators could easily manage four rooms, greatly improving labor efficiency and driving noticeable business growth. Data shows that after implementing Global Promotion, the brand’s monthly GMV increased by 200%.

When using Global Promotion, it is important to maintain stable ad delivery, avoid frequent adjustments, and accumulate high-quality advertising materials early in the operation.

Case 2: Meeting Peak Demand and Improving Traffic Acquisition Efficiency

During major sales events, consumer willingness to purchase peaks, making it a golden period for brands. However, the cosmetics brand Clé de Peau Beauté (CPB) found that although overall traffic increased significantly during promotions, manual ad placement often hindered precise audience targeting. Their creatives and campaigns also showed signs of fatigue.

Thus, CPB turned to Global Promotion to introduce more high-quality traffic and 精准人群 (precise audiences) during the promotional period. This strategy contributed to a more than five-fold increase in sales on Double 11 day.

When using Global Promotion, brands should set clear target coefficients to safeguard overall store goals, apply appropriate budget settings during bulk campaign launches, and adjust budgets based on performance after each boost.

Case 3: Increasing Volume and Stabilizing Delivery

While hit products can boost overall sales, over-reliance on them may hinder long-term stable growth. After entering Douyin E-commerce, the sportswear brand 361° encountered revenue fluctuations due to its dependency on single popular items.

As a result, 361° used Global Promotion during both regular and promotional sales periods. Through fully automated ad placement, they extended the lifecycle of their creatives and achieved a remarkable 52% GMV increase.

When using Global Promotion, it is essential to build a foundation with a large number of high-quality product creatives. Additionally, allow ad creatives to run for at least three days to gather sufficient reference data and avoid excessive adjustments.

In summary, Global Promotion is a powerful marketing tool that offers businesses expanded opportunities for growth. Through Douyin Advertising, brands can reduce costs, improve efficiency, meet peak-season demands, stabilize traffic acquisition, and achieve sustainable business growth.