What is Chinese Douyin native advertising? What are the placement skills?

Douyin Native Ads are a form of advertising where videos are published through a brand’s official Douyin account and promoted via paid traffic. From a user experience perspective, high-quality native ads tend to be more welcomed by Douyin users. When an ad video is insightful, meaningful, or entertaining, it drives more user interactions—such as clicking into the comments section, visiting the ad details page, browsing the brand’s profile, following the account, or sending direct messages. This not only extends user dwell time but also deepens brand awareness.

Here are some key insights and practical tips for running effective Douyin Advertising campaigns:

1. Smart Cold-Start Techniques

In terms of creative selection, we prioritize using historically top-performing materials to help the account quickly pass the cold-start phase while improving the potential and lifespan of high-quality creatives.

Once the account stabilizes, we introduce new creatives, leveraging existing momentum to extend the overall ad lifecycle. Note: native and non-native ads should not be run simultaneously in the same account.

For targeting, we begin by analyzing user profiles and behavior data to identify pain points and usage scenarios. Different audience segments—such as high-spending users, high-potential users, and broad-interest users—are grouped into tailored packages.

Initially, we use precise targeting to help the system build an accurate model. Tools like "high-precision audience packages" and "search keyword packages" are used to reach multidimensional high-intent users. As the campaign matures, we gradually broaden the targeting to allow the system to explore a wider audience, including high-potential and broad-interest users.

2. Automate Data Monitoring with Rules

Given the strong delivery capacity and high exposure of Douyin Native Ads, it’s crucial to avoid wasted spend on plans that generate impressions but no conversions. Using the platform’s "automatic rules" feature, we set real-time monitoring to pause ineffective, inactive, duplicate, or high-cost ads.

We then manually review and identify ads with strong ROI performance daily, continuously optimizing bids to control delivery pace. If an ad shows signs of decline, we duplicate and test it to revitalize performance.

3. Use Native Anchors to Highlight Products

A critical best practice in Douyin Native Ads is making full use of native features—especially the native anchor point function. In the Magnate (巨量) ads backend, navigate to “Creatives” → “Native Anchors” → “Create New Anchor”. Fill in product introductions, key selling points, and promotional visuals. Include incentives such as gift codes to make the content more engaging and compelling, driving higher conversion rates.

The essence of Douyin Native Ads lies in leveraging high-quality content amplified through paid promotion to boost brand influence, stimulate user interest and action, and trigger organic traffic that generates a self-sustaining传播 effect. This long-tail effect continuously attracts new customers over time.