How does Chinese Douyin's global promotion help merchants reduce costs and increase efficiency?

Under the consumption trend driven by “cost-effectiveness,” businesses are increasingly competing on “price competitiveness” to attract customers. This is especially true in the apparel industry, where relatively high return rates pose significant challenges to profit margins. In response, omnichannel promotion has emerged as a powerful solution. Below, we explore the value of omnichannel promotion for merchants and its positive impact on reducing costs and improving efficiency.

The Role of Omnichannel Promotion in Reducing Costs

As the consumer market continues to evolve, cost reduction has become a key priority in the apparel industry. Intelligent operations, which lower costs and increase efficiency, play a critical role in achieving this goal. As an integral part of intelligent operations, omnichannel promotion effectively reduces labor costs through its efficient operational model, thereby expanding profit margins.

For instance, omnichannel promotion not only optimizes workforce allocation but also enhances operational efficiency. Compared to traditional promotion methods, it significantly reduces manual effort, freeing up resources for other optimizations. For example, advertising personnel no longer need to constantly monitor the performance of each campaign or piece of content. Instead, they can focus on strategic tasks such as optimizing product creatives and data analysis, making operations more efficient and precise.

The Role of Omnichannel Promotion in Improving Efficiency

For brand merchants, improving operational efficiency is crucial. Take the well-known brand MissWiss as an example. In the past, each live streaming room required dedicated personnel to monitor campaigns. However, with omnichannel promotion, one person can now manage two live streaming rooms simultaneously, significantly reducing labor costs. This intelligent approach allows brand merchants to utilize resources more efficiently, enhancing overall operational efficiency and gaining a competitive edge in the market.

For small and medium-sized merchants, omnichannel promotion is equally powerful. Consider HY Jewelry, a Guangdong-based lightweight luxury fashion jewelry factory store. Since adopting omnichannel promotion, the company has experienced steady revenue growth. Compared to the past, when multiple employees were needed to handle tedious tasks, omnichannel promotion now enables the founder, Mr. Wu, to take on multiple roles simultaneously. This has greatly reduced operational pressure and cut labor costs by 20%-30%. The saved costs can be reinvested into launching more live streaming rooms and exploring new best-selling products, ultimately driving higher profits.

The Intelligent Features of Omnichannel Promotion

Unlike traditional standard promotion methods, omnichannel promotion is characterized by its intelligence. Traditional promotion often requires careful product combination pairing and精细化投放, whereas omnichannel promotion leverages intelligent advertising techniques. With just one setup based on profit-to-investment ratios, the system can automatically manage and optimize campaigns in real-time. This intelligent operational model not only reduces monitoring time but also improves the efficiency of advertising personnel, creating more profit opportunities for businesses.

Conclusion

In today’s highly competitive market, reducing costs and improving efficiency are challenges every merchant must face. As a vital component of intelligent operations, omnichannel promotion provides strong support for businesses. Through its intelligent features, it not only lowers labor costs and enhances operational efficiency but also creates more profit opportunities. It is evident that omnichannel promotion will become an indispensable tool for merchants, helping them achieve greater success in the market.