How can Chinese Douyin's Local Boost help merchants open both short videos and live streams at low cost with GMV exceeding 1.5 million yuan?

In today’s highly competitive beauty industry, brands are constantly exploring new strategies to attract customers. Among these, Douyin Advertising has emerged as a highly effective approach. MLK Beauty, a brand established in 2013, has experienced remarkable growth over the past decade. It now boasts nearly 1,000 franchise stores across China, with 361 of them having claimed their online storefronts. Guided by the philosophy of “Natural, Simple, Fresh,” MLK is committed to delivering high-quality services to a broad customer base.

With the rapid growth of the internet, MLK recognized the urgent need to expand its online presence and drive more foot traffic to its physical stores. To achieve this, the brand turned to Mass Local Push, a powerful platform that supports short video and live streaming commerce. By leveraging these dual channels, MLK successfully integrated online and offline strategies to maximize reach and conversions.

The brand first optimized its short video content to attract targeted traffic, effectively building a robust traffic pool. It then utilized live streaming to bridge online engagement with offline visits, significantly increasing store exposure and conversion rates. As a result, the number of its online stores grew from 200 to over 360.

Dual-Channel Synergy: Short Video + Live Streaming for Lower Costs and Higher GMV

While adopting a dual-channel approach helps acquire new customers, it often comes with increased operational costs. However, with Mass Local Push, MLK efficiently managed these challenges. As the saying goes, “Content is king.” By analyzing past video performance and refining its content strategy, MLK produced beauty-related educational material that resonated strongly with its target audience. The continuous optimization of video content strengthened brand identity, built user trust, and filled the brand’s traffic pool with high-potential leads.

Through Mass Local Push’s PC Hosting Package, MLK achieved low-cost, high-efficiency short video operations, which enhanced brand image, increased product exposure, and drove sales. After scaling its reach, live streaming served as a powerful tool to integrate online and offline traffic, bringing more users to physical stores. Additionally, the platform’s Global Promotion product helped MLK tap into premium traffic sources, increasing overall transaction volume and supporting sustained business growth.

By implementing this dual-channel strategy with Mass Local Push, MLK reduced costs, improved efficiency, and maximized GMV.

Smart Traffic Allocation: Improved Efficiency and Higher ROI

When MLK first launched its dual-channel strategy on Douyin, it partnered with Mass Local Push to develop a precise advertising plan, laying a solid foundation for synergistic online-offline growth.

Smart Hosting + Automated Optimization

Daily operations of short video content were managed through Smart Hosting, which handled video publishing, comment moderation, and private message responses. This significantly reduced manual effort while ensuring consistent long-term account operation. The Automated Optimization feature analyzed account performance data and adjusted posting schedules and content strategies accordingly, further enhancing operational effectiveness. This intelligent management system greatly improved both operational results and user satisfaction.

Combining Ad Traffic and Organic Reach

During live streams, ad traffic was used to attract potential viewers quickly, increasing viewer numbers and boosting channel popularity. At the same time, Mass Local Push helped explore organic traffic opportunities across the platform, sustaining inflow and maintaining live stream热度. The platform’s full-service hosting enabled flexible and efficient scaling, unlocking additional natural reach.

Selected Videos + Simplified Purchasing

The system identified high-converting content and used Selected Videos to deliver targeted ads to relevant user segments. This smart recommendation feature eliminated decision fatigue for users, strengthening purchase intent and confidence. During the campaign, order volume increased from 1,500 to over 2,200. The seamless product purchase experience, supported by a transparent rating system and reliable after-sales service, enhanced shoppers’ trust and satisfaction, adding further value to the brand.

By leveraging Mass Local Push, MLK Beauty increased its brand exposure and influence through a dual short video and live streaming strategy. The brand utilized different approaches for each format, driving efficient traffic conversion. Monthly GMV exceeded RMB 1.57 million, with a redemption amount of over RMB 720,000. This success has opened new horizons for MLK’s presence on emerging platforms.

This case study offers valuable insights not only for MLK but also for other beauty brands looking to expand in the Chinese market. In an increasingly competitive landscape, leveraging digital platforms and smart advertising technologies—such as Douyin Ads and Chinese social media marketing—is essential to boosting online visibility and sales.