How can Chinese Douyin's global promotion help merchants increase their live streaming room GMV?

Douyin live streaming is a key feature on the platform that allows users to broadcast real-time video content, engage with viewers, and promote products or services. It serves as a powerful tool for brand exposure, audience interaction, and sales conversion. Through live streaming, brands can showcase products, launch promotional campaigns, or share entertaining content, effectively capturing and retaining viewers' attention.

"Global Promotion" is a product designed to maximize overall return on investment (ROI) for Douyin live streams. It optimizes total transaction value generated from the live room relative to ad spend, while expanding reach across key traffic channels such as Douyin’s information feed, live streaming square, mall, and search results. By exploring high-quality traffic sources system-wide, it drives comprehensive growth in live stream sales.

Below are two case studies of successful Douyin Global Promotion campaigns:

Bejirong: Innovating with Global Promotion to Expand Organic Traffic and Increase Brand Exposure

Bejirong, a brand previously constrained by limited organic reach, successfully overcame this challenge through strategic Douyin Advertising.

1. Global Promotion Helps Break Through Business Growth Barriers

As a vertical live stream channel focused on hit products, Bejirong had long struggled with low natural traffic. By adopting Global Promotion, the brand significantly expanded its exposure and unlocked new growth opportunities.

Their service provider set appropriate parameters to avoid excessive manual adjustments, allowing the system sufficient time to explore optimal traffic. Tools like “One-Click Volume Increase” and “One-Click Volume Control” were used to efficiently manage overall live stream traffic, maximizing GMV performance.

2. A Model Worth Learning for Other Businesses

Bejirong’s success offers valuable insights for other merchants. The Global Promotion approach transcends the traditional boundary between paid and organic traffic, integrating all available traffic sources within Douyin live streams. This strategy compensates for weaknesses in natural reach and provides substantial incremental growth.

During the promotional period, the live stream GMV increased by 4%, demonstrating tangible business benefits and strengthening the brand’s market presence.

Lux: Using Global Promotion for Festival Sales Surge and explosive Brand Growth

Lux, a well-known daily chemicals brand, used Global Promotion during a holiday sales event to multiply order volume and reinforce its industry leadership.

1. Unlocking Traffic Potential to Increase GMV and Volume Cap

By leveraging Global Promotion during the peak sales period, Lux accessed broader high-conversion traffic streams. The integrated optimization of multi-channel traffic unlocked greater value, raising both total GMV and volume capacity, and laying a foundation for sustained growth.

2. Enhancing Creative and Traffic Optimization to Improve Conversion

Global Promotion reduced the manual effort required in ad deployment, allowing Lux to focus on producing high-quality creatives and continuously refining them. The brand also adopted tools like “Smart Coupons” to improve live stream conversion rates, increasing overall efficiency.

3. Outstanding Data Performance Exceeds Expectations

During the promotion, Lux achieved remarkable results: a 20% increase in GPM and a 43% rise live stream conversion rate. Traffic source optimization also led to a significant boost, with transactions from major channels accounting for 25% of total sales—a substantial improvement over previous campaigns.

Through the effective implementation of Global Promotion, brands like Bejirong and Lux achieved impressive results during critical sales periods, offering practical solutions for overcoming limited organic reach and breaking growth plateaus. As innovative marketing strategies such as Global Promotion continue to evolve, more brands are likely to stand out in the competitive market and achieve sustained growth.