How can merchants acquire traffic from the Chinese Douyin platform through the global promotion of Juliang Qianchuan?

In today’s highly competitive market, efficiently capturing traffic on Douyin and converting it into sales has become a critical challenge for businesses. To address this, Jùliàng Qiānchuān (巨量千川) has launched "Omni-Platform Promotion," designed to help merchants improve operational efficiency and increase GMV while maintaining stable ROI for live streams.

The successful rollout of Omni-Platform Promotion has already resolved pain points such as high labor costs and stagnant growth for many well-known brands. Take Chunqiu Gushi Home Textiles, for example. The brand previously struggled with managing multiple operational accounts, cumbersome workflow for ad operators, and inconsistent performance across different accounts.

Before adopting Omni-Platform Promotion, each live stream required the creation of hundreds of ad plans daily. Even with nine dedicated ad specialists working at full capacity, demand could hardly be met—so much so that the owner had to step in to monitor details.

However, with the implementation of Omni-Platform Promotion, Chunqiu Gushi significantly reduced labor costs and improved advertising efficiency. By simply logging into the Jùliàng Qiānchuān platform, selecting Omni-Platform Promotion, and setting an overall ROI goal, the brand could easily execute its advertising campaigns.

This solution automatically adjusts ad delivery based on ROI targets, greatly reducing manual effort and freeing up valuable resources. Now, each live stream requires only one daily plan, and two ad operators can efficiently manage four live streams. The owner can now focus more on strategic planning instead of micromanaging.

With Omni-Platform Promotion, Chunqiu Gushi has developed an effective advertising strategy. Instead of setting overly ambitious ROI targets, the brand sets goals based on historical performance and makes adjustments according to actual results. To increase traffic acquisition, it may slightly lower ROI targets or deploy multiple high-performing short video ads—though it avoids frequent adjustments once campaigns stabilize.

In terms of content, the brand emphasizes accumulating high-quality ad creatives early in the operation phase. Low-performing materials are regularly replaced based on weekly performance data. Since using Omni-Platform Promotion, the brand’s monthly GMV has increased two-fold compared to before.

Chunqiu Gushi’s experience demonstrates that Omni-Platform Promotion not only solves operational issues such as account complexity and unstable ad performance but also achieves higher cost-effectiveness and efficiency. Brands using this tool can develop tailored strategies—such as building a library of quality creatives, setting realistic ROI targets, and flexibly adjusting campaigns—to achieve better results.

In summary, Omni-Platform Promotion offers an effective solution for brands looking to capture Douyin’s vast traffic potential. By reducing labor costs and improving human efficiency, businesses can better navigate market competition and drive sales growth through sophisticated Douyin Advertising.