Ocean Engine Local Push: How can offline stores acquire customers through promotion on Chinese Douyin?

In recent years, a wellness trend has swept across China, making foot care and massage services a focal point of public interest. Amid fierce market competition, BeiPai Foot Care, with its traditional techniques and over 120 chain stores, is determined to break through bottlenecks and stand out. They turned to Massive Local Push as their trusted partner—and through a series of innovative advertising strategies, their business has experienced steady growth!

No longer limited to offline services, BeiPai adopted an integrated online and offline approach.

As a pioneer in transforming the conventional brick-and-mortar model, BeiPai joined forces with Massive Local Push to implement a dual-channel strategy. By leveraging live streaming and group buying offers, and tapping into both commercial and organic traffic on the platform, they successfully attracted more health-conscious A3 audiences, driving continuous foot traffic to their stores. This clever integration allows BeiPai to adapt flexibly to market demands beyond the traditional storefront model.

Precise targeting helped capture the market while reducing costs.

Massive Local Push’s tiered combination delivery became a powerful tool for BeiPai. Through multi-objective optimization with both broad and deep targeting, the brand gained more options in controlling its ad delivery rhythm. With precise Douyin Advertising strategies, BeiPai not only captured greater market share but also significantly reduced customer acquisition costs. This approach not only increased store visits but also created a more cost-effective marketing environment for sustainable business growth.

Using live streaming to build brand atmosphere and drive user engagement.

With support from Massive Local Push, BeiPai went beyond traditional ad placements and utilized live streaming to enhance its brand image. By optimizing hosts’ attire and scripts, the livestreams better reflected the brand’s identity, which increased user attention and orders. This format helped BeiPai attract a massive audience and achieve an impressive ₿20,000+ GMV within just three days—setting a new industry benchmark.

High ROI drives significant business growth.

The collaboration between BeiPai and Massive Local Push went beyond simple ad buys—it fueled business prosperity. With highly efficient ad delivery, BeiPai reached over ₿20,000 GMV in three days with an ROI of 13, resulting in increased profitability and brand exposure. This efficient and profitable partnership has strengthened the bond between the two parties and laid a solid foundation for sustainable growth.

In summary, through close collaboration with Massive Local Push, BeiPai successfully broke through the limitations of the traditional foot care industry and achieved remarkable business growth. Looking ahead, we are confident that BeiPai will continue to expand into broader markets under the guidance of Massive Local Push, bringing comfort and wellness to more customers.